Public Relations Campaigns

Public Relations Campaigns

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This book is designed to guide current and aspiring Public Relations professionals through the campaign development and implementation process. It illustrates the application of planning theory to real life scenarios to present a practical approach for planning a successful campaign. The first half of the book provides the foundations on which successful campaigns are built: theory, research and evaluation. This leads into an exploration of a series of contemporary campaigns that highlight specialist areas of public relations practice in Australia and New Zealand. This provides an inside view, mapping the elements of the campaign step by step and enables an understanding of how a successful campaign is built. There is also a focus on campaign analysis, comparing and contrasting competing interests and an exploration of campaign impact.
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Product details

  • Paperback | 252 pages
  • 167.64 x 241.3 x 15.24mm | 476.27g
  • OUP Australia and New Zealand
  • Melbourne, Australia
  • English
  • 019555910X
  • 9780195559101
  • 745,663

Table of contents

1. Introduction ; 2. An overview of public relations campaigns ; 3. From education to practice ; 4. Understanding Research ; 5. Public relations campaign evaluation ; 6. Media relations ; 7. Issues and crisis management ; 8. Risk communication ; 9. Community relations ; 10. Stakeholder engagement ; 11. Internal communication ; 12. Marketing public relations ; 13. Political Campaigns ; 14. Financial public relations ; 15. Event Management
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