Public Affairs in an Era of Change

Public Affairs in an Era of Change : A Communications Guide for Business, Government, and College

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Description

This collection of essays by communication professionals significantly helps build a theory about the growing convergance of communications expertise focused on public policymaking. Practical Public Affairs in an Era of Change discusses how public affairs and public relations are halves of one whole, explores developments in the field, and addresses challenges facing the profession. Set against a backdrop of stunning changes in communications technology and plummeting popular faith in political leaders and institutions, this volume provides extraordinary and informative insight into the fields of public affairs and public relations. The volume will introduce newcomers to the field and prove to be an invaluable resource for those already involved. Co-published with the Public Relations Society of America.
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Product details

  • Paperback | 486 pages
  • 150 x 228 x 25mm | 644g
  • Lanham, MD, United States
  • English
  • New
  • 0761800867
  • 9780761800866

Review quote

A truly distinguished group of authors has produced a practical, readable, and systematic guide to the way things are actually working in end-of-the-century public affairs and public policy. -- John Naisbitt, author of ^IMegatrends, Megatrends 2000, and Global Paradox * CHOICE * Practical Public Affairs is a 'must have' for counsellors and clients alike. It's the touchstone for your next public affairs program. -- David R. Drobis, KETCHUM PUBLIC RELATIONS WORLDWIDE * CHOICE * Among its 40 contributors are some of the most respected public affairs practitioners in the U.S. They have done their work exhaustively and well. -- David R. Drobis, KETCHUM PUBLIC RELATIONS WORLDWIDE * Public Relations Review * The essays are aimed at business, government, and college audiences, who will presumably benefit from the guidelines. * CHOICE * The essays are aimed at business, government, and college audiences, who will presumably benefit from the guidelines. * CHOICE * "A truly distinguished group of authors has produced a practical, readable, and systematic guide to the way things are actually working in end-of-the-century public affairs and public policy." -- John Naisbitt, author of ^IMegatrends, Megatrends 2000, and Global Paradox * CHOICE * "Practical Public Affairs is a 'must have' for counsellors and clients alike. It's the touchstone for your next public affairs program." -- David R. Drobis, KETCHUM PUBLIC RELATIONS WORLDWIDE * CHOICE * Among its 40 contributors are some of the most respected public affairs practitioners in the U.S. They have done their work exhaustively and well. -- David R. Drobis, KETCHUM PUBLIC RELATIONS WORLDWIDE * Public Relations Review *
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