Psychological Operations American Style

Psychological Operations American Style : The Joint United States Public Affairs Office, Vietnam and Beyond

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Psychological Operations American Style traces the historical use of PSYOP in twentieth-century American history. It illustrates how civilian officials have perceived PSYOP as a political tool but military commanders have conceptualized it as a tactical weapon. Psychological Operations American Style shows how in Vietnam, American officials blurred their previously held distinctions about PSYOP functions.
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Product details

  • Hardback | 248 pages
  • 154.94 x 223.52 x 25.4mm | 544.31g
  • Lanham, MD, United States
  • English
  • 0739121391
  • 9780739121399

Table of contents

Chapter 1 Introduction Chapter 2 Chapter 1. Blurring the Line Chapter 3 Chapter 2. Truth or Consequences Chapter 4 Chapter 3. The Great Cultural Divide Chapter 5 Chapter 4. Lessons Learned Chapter 6 Chapter 5. The Truth Will Set Them Free Chapter 7 Chapter 6. A Matter of Performance Chapter 8 Chapter 7. Picking Up the Slack Chapter 9 Chapter 8. Dwelling on the Difference Chapter 10 Chapter 9. Toward Oblivion Chapter 11 Chapter 10. Maximum Exposure Chapter 12 Chapter 11. From the People, For the People
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Review quote

Psychological Operations American Style is a concise, comprehensive examination of the Joint U.S. Public Affairs Office in Vietnam and its role in psychological operations-an area not well covered in the historiography of the war. Extremely well documented, the account is fair and judicious, but points out why the PSYOP effort generally failed. The author also draws troubling parallels between this failed effort and the information battle being conducted by the U.S. in the Iraq war today. -- James H. Willbanks, U.S. Army Command and General Staff College A provocative, insightful, and at times damning critique of the American battle for hearts and minds in Vietnam-with unmistakable lessons for the War on Terror. -- Kenneth Osgood, Florida Atlantic University One of the book's more interesting sections involves a sweeping examination of U.S. propaganda efforts, beginning with WWI and including a look at the roles played by Wild bill Donovan and Dwight D. Eisenhower in supporting PSYOP...Recommended. CHOICE, October 2008 Psychological Operations American Style adds to our understanding of the American failure in Vietnam. I recommend this book to anyone interested in the battle for the 'hearts and minds' of the Vietnamese by policymakers who did not understand the culture of their allies. -- Larry Berman, author ofPerfect Spy: The Incredible Double Life of Pham Xuan An
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About Robert J. Kodosky

Robert J. Kodosky is professor in the Department of History, West Chester University.
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