Promotional Cultures

Promotional Cultures : The Rise and Spread of Advertising, Public Relations, Marketing and Branding

4.11 (9 ratings by Goodreads)
  • Electronic book text
By (author) 

List price: US$26.95

Currently unavailable

We can notify you when this item is back in stock

Add to wishlist

AbeBooks may have this title (opens in new window).

Try AbeBooks

Product details

  • Electronic book text | 216 pages
  • John Wiley and Sons Ltd
  • Polity Press
  • United Kingdom
  • 0745671454
  • 9780745671451

Review quote

'Aeron Davis ranges far and wide in media and cultural studies and beyond to bring us this erudite and thoughtful book on what "promotional culture" means in economics, politics, civil society and celebrity culture. Ecumenical, yet retaining a sharp critical edge, this is the best single account of promotional culture I have seen.'David Miller, University of Bath'Drawing on a range of critical intellectual traditions in the study of production, consumption, culture and finance, Davis discusses the rise and penetration of digital-age promotional industries in the service of capitalist commodification. His study will give readers grounding in the theories and debates that dissect the social relations, culture and dialectics of commodity production and the management of consumerism.'Gerald Sussman, Portland State University'Promotional Cultures is a wide-ranging and accessible examination of the different advertising, ownership synergy, public relations and other marketing and promotional forces in our lives. Aeron Davis usefully examines different intellectual traditions that have sought to understand and critique promotional ethos and practices. He also applies these traditions and his own insights to areas in which large-scale promotion is systemic, including activism, media and finance.'Matthew P. McAllister, Penn State University'In another seminal effort to rethink media and communicative power, Aeron Davis dispenses with the idea that the promotional industries are essential to the well-being of markets, democracy, independent media and our own lives.'Dwayne Winseck, Carleton Universityshow more

About Aeron Davis

Aeron Davis is professor of political communication at Goldsmiths, University of London. He has investigated communication at Westminster, the London Stock Exchange, amongst the major political parties and across the trade union movement. Along the way he has interviewed close to 300 high-profile individuals employed in journalism, public relations, politics, business, finance, NGOs and the civil service. He has published on each of these topics in journals and edited collections and is the author of Public Relations Democracy (MUP, 2002), The Mediation of Politics (Routledge, 2007), and Political Communication and Social Theory (Routledge, 2010).show more

Rating details

9 ratings
4.11 out of 5 stars
5 33% (3)
4 44% (4)
3 22% (2)
2 0% (0)
1 0% (0)
Book ratings by Goodreads
Goodreads is the world's largest site for readers with over 50 million reviews. We're featuring millions of their reader ratings on our book pages to help you find your new favourite book. Close X