The Promiscuity of Network Culture
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The Promiscuity of Network Culture : Queer Theory and Digital Media

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Description

Liking, sharing, friending, going viral: what would it mean to recognize these current modes of media interaction as promiscuous? In a contemporary network culture characterized by a proliferation of new forms of intimate mediated sociality, this book argues that promiscuity is a new standard of user engagement. Intimate relations among media users and between users and their media are increasingly structured by an entrepreneurial logic and put to work for the economic interests of media corporations. But these multiple intimacies can also be understood as technologies of promiscuous desire serving both to liberalize mediated social connection and to contain it within normative frames of value. Payne brings crucial questions of gender, sexuality, intimacy, and attention back into conversation with recent thinking on network culture and social media, identifying the queer undercurrents of these current media dynamics.show more

Product details

  • Hardback | 168 pages
  • 152.4 x 228.6 x 15.24mm | 385.55g
  • Taylor & Francis Ltd
  • ROUTLEDGE
  • London, United Kingdom
  • English
  • 7 black & white halftones
  • 1138816515
  • 9781138816510
  • 1,828,312

About Robert Payne

Robert Payne is Assistant Professor of Global Communications at the American University of Paris, France.show more

Table of contents

Introduction: "Are We Sluts?" 1. Virality Minus the Virus 2. Frictionless Sharing 3. Media Whore 4. Index Case 5. Contagious Acts Conclusionshow more