Projecting Authenticity Through Advertising

Projecting Authenticity Through Advertising : Consumer Judgments of Advertiser's Claims

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Product details

  • Paperback | 29 pages
  • 202 x 288 x 4mm | 120g
  • University of Hull, Business School (HUBS)
  • Hull, United Kingdom
  • 1 table
  • 1906422060
  • 9781906422066