The Professional's Guide to Value Pricing: 2000
This guide shows professionals how to price their services for greater profit. It provides the information needed to evaluate the economics and ethics of alternative billing methods. Professionals are provided with the information they need to analyze the variety of billing methods and select amongst them with respect to their individual practices and clients. The book contains detailed information on: value pricing consulting; revenue management through value pricing; electronic commerce pricing; and the relationship between total quality service and value pricing; as well as fully demonstrating the shift from hourly billing to value pricing.
- Paperback | 460 pages
- 152.4 x 226.06 x 27.94mm | 657.71g
- 28 Jan 2000
- Cengage Learning, Inc
- Harcourt College Publishers,U.S.
- United States
Table of contents
A brief history of the accounting profession; the accounting profession in the new millennium; why are people in business?; what and how people buy; why is movie theatre popcorn so expensive?; the genesis of hourly billing; the deleterious effects of hourly billing; write-downs and price psychology; the advantages of value pricing; preparing for the fixed priced agreement meeting; the fixed priced agreement and change orders; value pricing engagements and methods; alternative methods of pricing by engagement; total quality service; the CPA as consultant; ethics, hourly billing, value pricing; value pricing and self-esteem; antitrust law; advanced price theory.