Professional Prepress, Printing, and Publishing

Professional Prepress, Printing, and Publishing

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Description

Over the past few years, the process of transforming an idea into a print (or electronic) publication has changed dramatically. This expert guide will help you truly understand the whole picture, so you can get the exact results you want to achieve! Walk step-by-step through the entire workflow of printing and publishing, explaining both fundamental theory and state-of-the-art technology. Understand how digital prepress techniques integrate (or fail to integrate) with the outputs of today's desktop publishing systems. Unravel the mysteries and magic of color management; learn all you need to know about imaging; and understand the changing role of typography in today's print and electronic materials. Finally, check out today's new media and electronic publishing options, including the Web.show more

Product details

  • Paperback | 656 pages
  • 176.8 x 234.7 x 35.1mm | 1,474.19g
  • Pearson Education (US)
  • Prentice Hall
  • Upper Saddle River, United States
  • English
  • 0130997447
  • 9780130997449

About Frank Romano

Frank Romano is Melbert B. Cary Distinguished Professor of Graphic Arts at the Rochester Institute of Technology, a widely-respected consultant, and author of many best-selling graphics arts books, including PDF Printing and Workflow.show more

Back cover copy

9974D-5 Get great results with all your print and electronic publishing projects! A complete, up-to-the-minute reference for every graphics arts professional Whether you publish in print or electronic media, you can't get great results without an in-depth understanding of today's revolutionary technologies and workflows. In this book, Frank J. Romano and his co-authors introduce all the concepts and practical techniques you need right now, including: Integrating digital prepress with desktop publishing and printing Unraveling the mysteries of color separations and color management Imaging techniques for today's publishing environments Printing with ink, toner, and inkjet printers Getting great results on the Web and in other electronic media This profusely illustrated, expert reference contains tips and tricks for virtually every print or electronic publishing project. Whether you're a graphic designer, printer, Web professional, or student, you'll turn to it constantly for answers you just won't find anywhere else.show more

Table of contents

1. Quick History of Communication. 2. Prepress and Preparation Basics. 3. Printing Processes. 4. Desktop Publishing. 5. The Mystery and Magic of Color. 6. Image Capture. 7. Finishing. 8. Workflow. 9. Publishing. 10. New Media. 11. Challenges. 12. Advanced Imaging. 13. Typography and Design. 14. The Future of Communications. Index.show more

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