Product Variety Management

Product Variety Management : Research Advances

4 (1 rating by Goodreads)
Edited by  , Edited by 

Free delivery worldwide

Available. Dispatched from the UK in 3 business days
When will my order arrive?


Product proliferation has become a common phenomenon. Most companies now offer hundreds, if not thousands, of stock keeping units (SKUs) in order to compete in the market place. Companies with expanding product and service varieties face with problems of obtaining accurate demand forecasts, controlling production and inventory costs, and providing high quality and good delivery performance for the customers. Marketing managers often advocate widening product lines for increasing revenue and market share. However, the breadth of product line can also decrease the efficiency of manufacturing processes and distribution systems. Thus firms must weigh the benefits of product variety against its cost in order to determine the optimal level of product variety to offer to their customers. Academics and practitioners are interested in several fundamental questions about product variety. For instance, why do companies extend their product lines? Do consumers care about product variety? Will a brand with more variety enjoy higher market share? How should product variety be measured? How can a company exploit its product and process design to deliver a higher level of product variety quickly and cheaply? What should the level of product variety be and what should the price of each of the product variants be? What kind of 'challenges would a company face in offering a high level of product variety and how can these obstacles be overcome? The solutions to these questions span multiple functions and disciplines.
show more

Product details

  • Hardback | 233 pages
  • 164.6 x 243.8 x 18.5mm | 544.32g
  • Dordrecht, Netherlands
  • English
  • 1998 ed.
  • XIX, 233 p.
  • 0792382269
  • 9780792382263

Table of contents

Preface. Introduction. 1. Markets and Product Variety Management; K. Lancaster. 2. Variety: From the Consumer's Perspective; B. Kahn. 3. Product Structure, Brand Width and Brand Share; Juin-Kuan Chong, et al. 4. Value of Postponement; Seungjin Whang, Hau Lee. 5. Designing Task Assembly and Using Vanilla Boxes to Delay Product Differentiation: An Approach for Managing Product Variety; J.M. Swaminathan, S.R. Tayur. 6. Design for Variety; M. Martin, et al. 7. Customer Preferences, Supply-Chain Costs, and Product-Line Design; Fangruo Chen, et al. 8. Profit-Optimizing Product Line Design, Selection and Pricing with Manufacturing Cost Consideration; C. Yano, G. Dobson. 9. Managing Product Variety; K. Ulrich, et al. 10. Managing Variety in Software Features; M.S. Krishnan, et al. Index.
show more

Rating details

1 ratings
4 out of 5 stars
5 0% (0)
4 100% (1)
3 0% (0)
2 0% (0)
1 0% (0)
Book ratings by Goodreads
Goodreads is the world's largest site for readers with over 50 million reviews. We're featuring millions of their reader ratings on our book pages to help you find your new favourite book. Close X