Product Trajectory

Product Trajectory

  • Electronic book text
By (author) 

Currently unavailable

Add to wishlist

AbeBooks may have this title (opens in new window).

Try AbeBooks

Description

From the author of -From Paper to Plastic- comes a treatise on why certain products succeed and others fail. Understand why adding more to a product can actually make it weaker, and why quality can be worthless at one stage and critical at another. Understand the two crucial course corrections in the life of a product, when precisely they must be made, and why so few companies ever make them. Replete with poignant and current examples of consumer and business-to-business products, Scanlan explains how and why companies always make the same competitive mistake time and time again. And how you can avoid making it.
show more

Product details

  • Electronic book text
  • Morrisville, NC, United States
  • 1257673920
  • 9781257673926