Product Creation : The Heart Of The Enterprise From Engineering To Ec
Now more than ever, a company's success -- indeed its survival -- depends on a firmwide effort to create the best products and bring them to market quicker than competitors. Going beyond the traditional focus on design and production exclusively, product development expert Philip H. Francis provides senior managers with the methods and tools to orchestrate the entire enterprise for creating a legacy of product excellence. For the first time, Francis presents a holistic view of product creation--not just the core elements of engineering and industrial design, but also design's interface with manufacturing, the customer's voice and quality commitments, and the essential functions of technology management and leadership. From his unique vantage point as a former professor and researcher as well as a chief technology officer and director of advanced manufacturing technology, Francis presents the nine key business functions of new product development (NPD): manufacturing strategy, IT systems, issues of leadership and culture, customer satisfaction, quality, operations and measurement, intellectual property, the management of research and development, and technology. In immensely readable prose, Francis devotes a chapter to each function, explaining how managers can implement and manage each of these nine NPD functions. Francis enriches his arguments with real-world examples of triumphs and failures in a variety of industries, from consumer products such as furniture to business products such as networking software. He offers hands-on suggestions and strategies for every stage in the product development process, including "Ideas for Action" sections containing killer questions that can eliminate a product at any stage. Special sections of the book elaborate on the steps to take during key NPD processes. Written for those trained in technology as well as business-oriented industrial managers, Product Creation will be timely and necessary reading for CEOs, engineers, designers, marketing managers, IT officers, as well as anyone concerned with product development from conception to market.
- Electronic book text
- 11 May 2010
- SIMON & SCHUSTER
- The Free Press
- United States
Table of contents
ContentsIn GratitudePreface1 A Briefing: The Landscape for Cultivating New Products2 How to Excel at Product Development3 Manufacturing Strategy: The Other Half of Concurrent Engineering4 Systems: Making Information Technology Work5 Leadership: Form Follows Culture6 Long Live the Customer!7 Quality Really Counts!8 Operations: If You Can't Measure It, You Can't Manage It!9 Caveat Venditor - Beware of (Their) Lawyers!10 Harnessing Your R&D and Emerging TechnologiesReferencesIndexAbout the Author
About Philip H. Francis
Philip H. Francis is currently a Managing Partner for Management Consulting at Mascon Information Technologies. Prior to that, he was Director of Advanced Manufacturing Technology at Motorola and Chief Technology Officer at Schneider Electric (Square D) and an executive officer at AT&T. While working at the Southwest Research Institute in engineering research, he published more than seventy articles in technical journals and wrote the first book on R&D management. He also served as a Professor and Chair at Illinois Institute of Technology.