Printing Art Volume 30

Printing Art Volume 30

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This historic book may have numerous typos and missing text. Purchasers can usually download a free scanned copy of the original book (without typos) from the publisher. Not indexed. Not illustrated. 1918 edition. Excerpt: ...concern with which I have a close relation, and which has not listened to all this bosh about the high cost of printing, but has paid it (and, thank the Lord, paid it to me on the basis of a self-respecting and decent profit!) is swinging a clean half-million dollars of new business on less than $30,000 worth of printing. If I went to these live merchants and made the back-action argument of the paragraph we are discussing, they would at once believe that I had lost my sound sense, and I think they would close their account with me. They would be justified in trying to find a printer who could think straight! This beautiful paragraph contains another "stinger" in the following sentence: "Countless printing orders that can still be secured at present trade prices will never see the light of day if prices are forced to the limit by the unions." Confessing thus that they have been running at a mere paring of the "extremely small margin of profit" characteristic of the printing industry, these friends of mine in New York are advertising at their own cost that they do not think the printing they do is "worth more to the buyers than the prices they are now paying," and at the same time informing these buyers that they do not believe business ought to be placed with them if that business is to be placed on the basis of what it costs to do plus a self-respecting profit! It was, I think, William Allen White who a good many years ago drew national attention to his state by asking, "What is the matter with Kansas?" A profane word was included in the answer. The result of this New York strike; the confession made to the public that they were not business men but, seemingly willing even if more

Product details

  • Paperback | 164 pages
  • 189 x 246 x 9mm | 304g
  • United States
  • English
  • black & white illustrations
  • 1236795180
  • 9781236795182