Printers' Ink Volume 90

Printers' Ink Volume 90

By (author) 

List price: US$17.58

Currently unavailable

Add to wishlist

AbeBooks may have this title (opens in new window).

Try AbeBooks


This historic book may have numerous typos and missing text. Purchasers can usually download a free scanned copy of the original book (without typos) from the publisher. Not indexed. Not illustrated. 1915 edition. Excerpt: ...The merchant must not ask himself "Have 1 hammered this man down to a lower price than my competitor pays, have I gotten a larger rate of discount than my competitor has secured, have I gotten a longer dating than this manufacturer is giving to anybody tlse in the trade?" Of course, this method seems revolutionary to old-fashioned merchants, just as the one-price storekeeper created a revolution when that policy was first presented. But what a marvelous feeling of relief came to the customer on that day, who began to realize that he did not have to do an hour's haggling, that he did not have to go back to the store several times after making a pretense of buying the goods elsewhere in order to get a lower price quoted. Exactly this same feeling of security and time saving will come to the merchant when he knows that the first price quoted is the lowest price for which the article can be bought and the lowest price for which any merchant anywhere can buy the goods; when he can be absolutely certain that the discounts cannot be increased by hours or days of haggling; when he realizes that the dating is definite and that business can only be done on the one honest basis for all. The buyer of merchandise then becomes a different sort of man. He develops different faculties. All of his ability may be developed along the line of knowing good merchandise and comparing qualities and prices. He doesn't have to develop himself as a horse-trader, he doesn't have to waste time by coming back on various occasions after making the pretense that he is looking at other goods elsewhere. He goes to the salesroom of the manufacturer, he sees the goods, he is quoted the price, and he doesn't need to ask what the discounts and datings are, for they...
show more

Product details

  • Paperback
  • 189 x 246 x 29mm | 1,002g
  • United States
  • English
  • black & white illustrations
  • 1236897625
  • 9781236897626