Printers' Ink Volume 89

Printers' Ink Volume 89

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This historic book may have numerous typos and missing text. Purchasers can usually download a free scanned copy of the original book (without typos) from the publisher. Not indexed. Not illustrated. 1914 edition. Excerpt: ...ready to buy or specify building materials, heaters, paints and varnishes, shades, plumbing supplies and the like are poring over the advertising columns as well. The opportunity for manufacturers of all such goods is obvious. The second significance of this service is this: When you have built a home for.a family, you have built with that family a confidence as sturdy and lasting as the four walls of the home itself--a confidence by which all advertisers in the publication may profit. And third: Through this vast correspondence the editors are daily feeling the pulse of home owners everywhere, sensing their needs, their hopes, their problems, and thus learning from day to day how to bring the publication always closer and closer to the reader, and therefore more and more serviceable to all advertisers. THE CURTIS PUBLISHING CO. INDEPENDENCE SQUARE PHILADELPHIA Helping its readers to build their homes is one of twenty-four specific departments in which The Ladies' Home Journal renders free personal nercice to its readers by correspondence. January as well as spring advertisers are tied up to this new sales force. Only a few days (January forms close December I si) remain for you to get the details. You may still plan so as to receive the utmost from the service. Good Housekeeping has been an important instrument in getting a lot of retailers and advertisers pulling together. Good Housekeeping Magazine CO-OPERATES WITH THE RETAIL MERCHANT New York Washington Boston Chicsgo Because Hart Schaffner & Marx send out material that is a credit to the merchant's store, material which people will come into the store to ask for. "I have sold a good many dollars' worth of goods this fall," said a Newark. N. J., clothier to a Printers'...
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Product details

  • Paperback
  • 189 x 246 x 32mm | 1,093g
  • United States
  • English
  • black & white illustrations
  • 1236865227
  • 9781236865229