Printers' Ink Volume 76

Printers' Ink Volume 76

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This historic book may have numerous typos and missing text. Purchasers can usually download a free scanned copy of the original book (without typos) from the publisher. Not indexed. Not illustrated. 1911 edition. Excerpt: ...trades are the stolidest and most conservative. It always used to be said that apart from the inherent difficulty of branding piece-goods, trade opposition would kill the advertising of them. Advertising men have for years flung themselves in vain against the hard rock of Manchester immobility, and fallen back hurt. The opinion that textiles formed a hopeless field came to be regarded as axiomatic. It was a long time before even woven underwear and hosiery yielded to the pressure of modern methods. The only noticeable and prominent exception among piece-goods is Viyella, a branded flannel, which has for some years been successfully advertised; but cotton held out until last year. Then, with apparent suddenness, an old-established manufacturing house of the very first importance, having branches all over the civilized world, led the way. The house adopted modern methods, and rent for Mr. Paul E. Derrick. This proceeding was in itself a modern method, and both steps have been justified. The manufacturers in question, the Tootal Broadhurst Lee Company, Limited, had been in the cotton business 100 years, ever since the days of hand-loom manufacture. They were among the firms who had the superb opportunity of changing from hand to power production in the early years when power-loomed cotton fetched the same price as hand-loomed cotton costing ever so much more to produce. They have mills which do the whole cotton process--spinning as well as weaving. Their piecegoods are known all over the world, and of course they have always had what may be called private brands--that is, brands known to traders but not recognized by or advertised to the public. Thousands of such brands exist, and they have a special class in the registry of trade-marks more

Product details

  • Paperback | 570 pages
  • 189 x 246 x 29mm | 1,002g
  • United States
  • English
  • black & white illustrations
  • 1236851021
  • 9781236851024