Printers' Ink Volume 75

Printers' Ink Volume 75

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This historic book may have numerous typos and missing text. Purchasers can usually download a free scanned copy of the original book (without typos) from the publisher. Not indexed. Not illustrated. 1911 edition. Excerpt: ... resourceful and skillful when it comes to marketing his own stock in trade, but often he seems to be in the boat with the steam engineer, the bookkeeper and others who profess no knowledge of "the art of selling through publicity." Printers' Ink and other mediums are open to him; Uncle Sam will deliver 250 letters to different addresses for the small sum of $5; and those who make good use of these methods seem to have no serious difficulty in "connecting." Maybe it is another case of the shoemaker's wife being poorly shod, but it ought not to be that way. Good advertising must be believable. A coffee company has lately run a series of advertisements, suggesting to the reader certain tests to prove the steadiness of his nerves. One test is that of holding the hand outstretched without a tremor; another is to walk a straight line, putting one foot directly ahead of the other; still another is that of drawing straight parallel lines with a pencil. The argument is that if you cannot do these things, you are drinking the wrong kind of coffee. The Schoolmaster is of the opinion that a great many people know that these tests are difficult, no matter what coffee me drinks or whether it is used or not used. All who have studied drawing, for example, know 53,225 Daily 57,993 Sunday 109,457 Semi-Weekly The above figures show the net average circulation each issue for April of THE ATLANTA JOURNAL Atlanta, Ga. The South is looming up in the sales records of national business houses in a way which brings the silent smile of deep content. Your most profitable growth in sales will likely be found in the South. Together let's look to see what tliL-prospects arc. The Journal covers Dixie like the dew. Leven Advertising Company more

Product details

  • Paperback | 534 pages
  • 189 x 246 x 27mm | 943g
  • United States
  • English
  • black & white illustrations
  • 1236887972
  • 9781236887979