Printers' Ink Volume 37

Printers' Ink Volume 37

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This historic book may have numerous typos and missing text. Purchasers can usually download a free scanned copy of the original book (without typos) from the publisher. Not indexed. Not illustrated. 1901 edition. Excerpt: ...than most were. Thus I ufacturers of soaps and toilet recently picked up at home a series waters, of 55 John Street, New of Harper's Monthlies of the days York, to Printers' Ink's repre-before the Civil War. Through sentative: out the series I came across Col "My theories concerning adver-gate & Co.'s advertisement of Vio tising may in many respects be let Toilet Water, one of the brands utterly at variance with those of which we still advertise to-day, others; and in fact they 'may be after a lapse of fully fifty years." wrong, but if you will bear in mind "How did these ads strike you?" that they are based on an experi-"They seemed good and strong, ence of seventeen years, during though crude from the artistic which a great deal of money has point of view. And they looked been expended by us for no other lonely, for they were not sur purpose than to discover all that rounded by very many pages of we could concerning advertising; advertising" and that we have been very sue-"Was that the beginning of your cessful, year by year showing an modern--so to soeak--advertising increase of business, which must policy?" be credited as the result of the "I cannot say that the date of policy which had been adopted the adoption of our present policy through what we had thus learned, is well-defined. Up till about you must concede that our adver-seventeen years ago, our advertis tising opinions are worthy of con-ing was fitful. Since then, practi sideration. Furthermore I believe cally, it has been systematically I am right when I claim that conducted. We took our first ad Colgate & Co. is the largest house vertising agent then, for instance." in its line to-day, in America." "And...
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Product details

  • Paperback | 398 pages
  • 189 x 246 x 21mm | 708g
  • United States
  • English
  • black & white illustrations
  • 1236937910
  • 9781236937919