Printers' Ink Volume 106

Printers' Ink Volume 106

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This historic book may have numerous typos and missing text. Purchasers can usually download a free scanned copy of the original book (without typos) from the publisher. Not indexed. Not illustrated. 1919 edition. Excerpt: ...attention to the work going on in my_ business. I shall never entrust it to any other as long as I live. I am like any good mer_ chant. I_ want my customers to feel safe in my hands, and I know that the only way to do this is to give my personal attention to caring for their needs. 'My knowledge of the seed business is not theoretical, but practical, gained from real experience, and by applying this knowledge directly to my business I feel that my customers are getting better service than they could possibly get in any other way. "My old customers know about the personality behind our business. They know that there is not a piece of mail entering this office that is not answered and signed by a 'Slate.' They know that there is not an order filled in this store but what a 'Slate' sees the order and personally superintends the filling of it. And I believe that this personal attention has won more customers for me than any other one thing, unless it be quality. And even quality is incomplete without personal serv-_ ice. I "My job is to make the Slate Seed Company a person--not a corporation or a thing. I don't want John Jones or Henry Smith to answer my mail. I want to keep the responsibility where I know it will be-well cared for." In much of his advertising W. C. Slate tells how his sons help him to maintain the personal touch. He calls them "my boys" and relates how one went to agricultural college to learn "the things I could not teach him." Seedsman Slate started out as a farmer. He had a hankering to grow seeds and finally developed in this direction. For years he sold his output to large seedsmen, but then saw the opportunity of marketing his product direct _to the...
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Product details

  • Paperback | 402 pages
  • 189 x 246 x 21mm | 717g
  • United States
  • English
  • black & white illustrations
  • 1236932242
  • 9781236932242