Printers' Ink Volume 104

Printers' Ink Volume 104

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This historic book may have numerous typos and missing text. Purchasers can usually download a free scanned copy of the original book (without typos) from the publisher. Not indexed. Not illustrated. 1918 edition. Excerpt: ...and Salesmanship, given at the headquarters of the Y. M. C. A. Among our numerous zlients are many of the most important and largest national advertisers, in a number of whose businesses we have a large financial interest. This introduction will enable you to realize what war meant when suddenly in 1914 the whole of this edifice representing a life's work seemed likely to fall clattering about our ears. Instantly on the declaration of hostilities every solitary one of our advertisers stopped advertising and practically all business was temporarily paralyzed. Creditors became nervous and clamored for immediate payment; debtors pleaded the moratorium; our already heavy expenses of oflices and staff were increased by allowances to those who were called to the colors. The outlook was desperate; ruin was starting his grimmest; no trace, no glimmer of a hopeful dawn showed itself. Then followed the realization that personal considerations were insignificant--the primary aim was to win the war and to sink all regrets until that was achieved. Vhen once our path of duty was plain and we determined to cling to our post matters slowly, almost imperceptibly at first, began to im prove. A spirit of initiative asserted itself among our numerous clients. The ('olumbia Graphophone Company rose to the occasion by su plying topical records to suit the moo s of the people, and thus saved the record business. Messrs. Charles Packer & (70. created a universal demand for exquisite badges' designed in gold with rich stones. ('herry Blossom Boot Polish quickly seized its opportunity and made Tonette the correct military shade of polish. indispensable to the military man. The resources of the Birmingham Small Arms ('ompany were taxed to the utmost...
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Product details

  • Paperback | 476 pages
  • 189 x 246 x 24mm | 844g
  • United States
  • English
  • black & white illustrations
  • 1236797736
  • 9781236797735