Principles of Microeconomics

Principles of Microeconomics

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In recent years, innovative texts in mathematics, science, foreign languages, and other fields have achieved dramatic pedagogical gains by abandoning the traditional encyclopedic approach in favor of teaching a shorter list of core principles in depth. Two well-respected writers and researchers, Bob Frank and Ben Bernanke, have shown that the less-is-more approach affords similar gains in introductory economics. The authors introduce a coherent short list of core principles and reinforce them by illustrating and applying each in numerous contexts. With engaging questions, explanations and exercises, the authors help students relate economic principles to a host of everyday experiences such as going to the ATM or purchasing airline tickets. Throughout this process, the authors encourage students to become economic naturalists: people who employ basic economic principles to understand and explain what they observe in the world around them. Principles of Microeconomics, fifth edition, is thoroughly updated with examples that connect to current events such as the financial crisis of 2008 and Great Recession of 2007-2009 as well as other topics commonly discussed in the media. In addition, the text is paired with McGraw-Hill-s market-leading online assignment and assessment solution Connect Economics, providing tools to enhance course management and student learning. Connect is the only integrated learning system that empowers students by continuously adapting to deliver precisely what they need, when they need it, and how they need it, so that your class time is more engaging and more

Product details

  • Paperback | 464 pages
  • 213.36 x 274.32 x 17.78mm | 952.54g
  • McGraw-Hill Education - Europe
  • MCGRAW-HILL Professional
  • New York, NY, United States
  • English
  • 5th edition
  • 007731851X
  • 9780077318512
  • 1,688,686

Table of contents

Part 1 Introduction Chapter: 1. Thinking Like an Economist Chapter: 2. Comparative Advantage Chapter: 3. Supply and Demand Part 2 Competition and the Invisible Hand Chapter: 4. Elasticity Chapter: 5. Demand Chapter: 6. Perfectly Competitive Supply Chapter: 7. Efficiency, Exchange, and the Invisible Hand in Action Part 3 Market Imperfections Chapter: 8. Monopoly, Oligopoly, and Monopolistic Competition Chapter: 9. Games and Strategic Behavior Chapter: 10. Externalities and Property Rights Chapter: 11. The Economics of Information Part 4 Economics of Public Policy Chapter: 12. Labor Markets, Poverty, and Income Distribution Chapter: 13. The Environment, Health, and Safety Chapter: 14. Public Goods and Tax Policyshow more

About Robert H. Frank

Robert H. Frank e Henrietta Johnson Louis Professor of Management e Professor of Economics presso la Cornell's Johnson Graduate School of Management. Professor Bernanke received his B.A. in Economics from Harvard University in 1975 and his Ph.D. in economics from MIT in 1979. He taught at the Stanford Graduate School of Business from 1979 to 1985 and moved to Princeton University in 1985, where he was named the Howard Harrison and Gabrielle Snyder Beck Professor of Economics and Public Affairs, where he served as Chairman of the Economics Department. He is a fellow of the American Academy of Arts and Sciences and the Econometrics Society. He was named a member of the Board of Governors of the Federal Reserve in 2002 and became the chairman of the President's council of Economic Advisers in 2005. In 2006 Ben Bernanke was selected to be the Chairman of the Federal Reserve Board. Professor Bernanke's intermediate textbook, with Andrew Abel, Macroeconomics, Fifth Edition (Addison-Wesley, 2004) is a best seller in its field. He has authored more than 50 scholarly publications in macroeconomics, macroeconomic history, and finance. He has done significant research on the causes of the Great Depression, the role of financial markets and institutions in the business cycle, and measuring the effects of monetary policy on the economy. His two most recent books, both published by Princeton University Press, include Inflation Targeting: Lessons from the International Experience (with coauthors) and Essays on the Great Depression. He has served as editor of the American Economic Review and was the founding editor of the International Journal of Central Banking. Professor Bernanke has taught principles of economics at both Stanford and more

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80 ratings
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2 15% (12)
1 11% (9)
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