OneKey CourseCompass, Student Access Kit, Principles of Marketing
What's Key:Marketing Toolkit: interactive puzzles and decision-making scenarios to explore and review marketing concepts. CasePilot: an interactive business simulation to improve your case analysis skills. Marketing Updates: current and archived articles organized by chapter. Research Navigator: a portal for online research. Access to streaming videos, self-study quizzing, PowerPoint lectures, and more.
- 148.6 x 214.1 x 18.5mm | 358.34g
- 16 Jun 2005
- Pearson Education (US)
- United States
- 11th edition