OneKey CourseCompass, Student Access Kit, Principles of Marketing

OneKey CourseCompass, Student Access Kit, Principles of Marketing

4.05 (1,774 ratings by Goodreads)
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Description

What's Key:Marketing Toolkit: interactive puzzles and decision-making scenarios to explore and review marketing concepts. CasePilot: an interactive business simulation to improve your case analysis skills. Marketing Updates: current and archived articles organized by chapter. Research Navigator: a portal for online research. Access to streaming videos, self-study quizzing, PowerPoint lectures, and more.show more

Product details

  • Paperback
  • 148.6 x 214.1 x 18.5mm | 358.34g
  • Pearson Education (US)
  • Pearson
  • United States
  • English
  • 11th edition
  • 0131268759
  • 9780131268753

Rating details

1,774 ratings
4.05 out of 5 stars
5 43% (764)
4 32% (569)
3 16% (285)
2 5% (84)
1 4% (72)
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