Principles of Marketing

Principles of Marketing

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This text presents an overview of the core topics of marketing. Features include: global marketing; ethical issues and social responsibility; building customer satisfaction through quality, service and value; and case studies concerning environmental, cultural and presidential marketing.
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Product details

  • Paperback | 752 pages
  • 178 x 235mm | 1,400g
  • Upper Saddle River, United States
  • International 2 Revised ed
  • 0130980390
  • 9780130980397

Table of contents

Understanding marketing and the marketing process; analyzing marketing opportunities; selecting target markets; developing the marketing mix; managing the marketing effort; extending marketing.
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Rating details

2,005 ratings
4.05 out of 5 stars
5 43% (870)
4 32% (643)
3 16% (313)
2 5% (100)
1 4% (79)
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