Principles of Marketing

Principles of Marketing

4.05 (1,774 ratings by Goodreads)
  • Paperback
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Description

This text presents an overview of the core topics of marketing. Features include: global marketing; ethical issues and social responsibility; building customer satisfaction through quality, service and value; and case studies concerning environmental, cultural and presidential marketing.show more

Product details

  • Paperback | 752 pages
  • 178 x 235mm | 1,400g
  • Pearson Education (US)
  • Upper Saddle River, United States
  • International 2 Revised ed
  • 0130980390
  • 9780130980397

Table of contents

Understanding marketing and the marketing process; analyzing marketing opportunities; selecting target markets; developing the marketing mix; managing the marketing effort; extending marketing.show more

Rating details

1,774 ratings
4.05 out of 5 stars
5 43% (764)
4 32% (569)
3 16% (285)
2 5% (84)
1 4% (72)
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