List of Figures. List of Tables. List of Contributors. Foreword; J.R. Malko. Preface. Section I: Overview. 1. Pricing Retail Electricity: Making Money Selling a Commodity; K. Eakin, A. Faruqui. Section II: Industry Restructuring and Its Pricing Implications. 2. Pricing and Revenue Management; R.G. Cross. 3. The Role of Price in the Restructured Electricity Market; L. Hyman. 4. Competitive Infrastructure: As an Enabler of Market-Based Pricing; E.P. Cody. 5. Competitive Rates: A Break from the Past? J. Neufeld. Section III: New Issues. 6. Anticipating Competitor Responses in Retail Electricity Price Design; K. Seiden, A. Faruqui. 7. Understanding Latent Market Power in the Electricity Pool of England and Wales; D.W. Bunn, et al. 8. Market Design and Price Behavior in Restructured Electricity Markets: An International Comparison; F.A. Wolak. 9. The Effect of Technology on Energy Pricing in a Competitive Energy Market; C. King. Section IV: Risk Management in Volatile Markets. 10. Managing Total Corporate Electricity/Energy Market Risks; A. Henney, G. Keers. 11. Managing Weather Risk in Energy Pricing: A Consumer Oriented, Value Added, Energy Service; D.P. Macarthur. 12. An Econometric Study of Weather's Effect on Prices; S.P. Martello. 13. Electric Market Simulation; L.S. Muckelroy. 14. Energy Derivatives and Price Risk Management; J. Read, A. Altman. 15. Statistical Approaches to Electricity Price Forecasting; J.S. McMenamin, F.A. Monforte. Section V: Case Studies. 16. Using Customer-Level Response to Spot Prices to Design Pricing Options and Demand-Side Bids; R.H. Patrick, F.A. Wolak. 17. How to Buy Low and Sell High; M.T. O'Sheasy. 18. Real Time Pricing A Unified Rate Design Approach; S.V. Huso. 19. Dynamic Pricing and Profit Maximization Choices for the Investor Owned Electric Disco; G.R. Pleat. 20. Developing and Pricing Distribution Services; L.D. Kirsch, R.J. Camfield. 21. Pricing Throughout the Product Lifecycle: When Mature Markets Meet Innovation; W. Leblanc. 22. Residential TOU Price Response in the Presence of Interactive Communication Equipment; S. Braithwait. 23. Retail Pricing Tools to Meet Customer Needs; C.J. Holmes. 24. Pricing Options for the Baltic Electric Market; C. Zimmerman, F. Davis. Section VI: Pricing of Energy Services. 25. Value-Added Services in a Competitive Electric Industry; A. Selting. 26. Measuring How Customers Value Electricity Service Offers; L. Wood, et al. 27. Electricity Marketing: Is the Product the Price? J. Long, et al. Index.