This work introduces the reader to the journalist's agenda and explains how to turn product pitch into a newsworthy story, whether looking for coverage in print, TV or radio. There are also case studies guiding the marketing engineer through the entire process of publicising a new launch.
- Paperback | 256 pages
- 157 x 235 x 20mm | 375g
- 24 Jun 1998
- Pearson Education (US)
- Prentice Hall
- Upper Saddle River, United States
Table of contents
An introduction to journalists and journalism - understanding the agenda; what makes a story newsworthy?; developing your message; making contact and surviving; catching the journalists' attention; the interview; radio, TV and the Internet; following up; damage limitation; the role of professional PR agencies; myths and facts; sources of further information; writing and delivering press releases; journalists' code of practice; media relations agencies.