Press Here

Press Here

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This work introduces the reader to the journalist's agenda and explains how to turn product pitch into a newsworthy story, whether looking for coverage in print, TV or radio. There are also case studies guiding the marketing engineer through the entire process of publicising a new launch.
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Product details

  • Paperback | 256 pages
  • 157 x 235 x 20mm | 375g
  • Prentice Hall
  • Upper Saddle River, United States
  • English
  • 0130954098
  • 9780130954091

Table of contents

An introduction to journalists and journalism - understanding the agenda; what makes a story newsworthy?; developing your message; making contact and surviving; catching the journalists' attention; the interview; radio, TV and the Internet; following up; damage limitation; the role of professional PR agencies; myths and facts; sources of further information; writing and delivering press releases; journalists' code of practice; media relations agencies.
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