Presidential Campaign Discourse

Presidential Campaign Discourse : Strategic Communication Problems

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Communication problems faced by presidential candidates in modern elections are examined from a variety of perspectives. The book focuses on the decisions candidates must make about political discourse, such as the speeches, interviews, debates, and ads which make up national campaigns, and the media reporting of these messages. The contributors include Frederick J. Antczak, Sandra Bauman, Paul E. Corcoran, Suzanne M. Daughton, Gail Fairhurst, Richard Gregg, Susan Herbst, Montague Kern, Kathleen E. Kendall, Joshua Meyrowitz, Diana Owen, Marilyn Roberts, Craig A. Smith, Mary E. Stuckey, Jimmie Trent, Judith Trent, and Ron Wendt.
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Product details

  • Paperback | 319 pages
  • 150.6 x 229.6 x 19.1mm | 421.85g
  • Albany, NY, United States
  • English
  • New.
  • Total Illustrations: 0
  • 0791426823
  • 9780791426821

Review quote

"This fresh and different book brings current approaches in political communication to bear on the most recent election in a way that makes the field of political communication accessable to non-specialized readers. Kendall not only provides a variety of very insightful analyses of the 1992 election that will certainly enhance the understanding of that campaign, but she also provides a theoretical framework for studying presidential campaigns without being pretentious about it." -- Craig Allen Smith, The University of North Carolina, Greensboro
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About Kathleen E. Kendall

Kathleen E. Kendall is Associate Professor of Communication at the University at Albany, State University of New York.
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