Presidential Campaign Communication
Citizens, campaigners and reporters bring unique agendas to the campaign D this trialogue of dynamic interactions constitutes communities and contests issues, images and resources.
The changing dynamics of the US electorate - Americans have sorted themselves into increasingly like-minded communities which complicates the quest for consensus, resulting in a multiplicity of opinions rather than a strong majority voice.
Written with verve and clarity, and richly illustrated with 45 case studies and detailed analysis of the 2012 campaign, the second edition of Presidential Campaign Communication is required reading for all students of politics and the media, and for anyone seeking to understand more fully the system of democracy in the United States, and the central role that communication plays therein.
- Hardback | 320 pages
- 176 x 246 x 32mm | 679.99g
- 16 Feb 2015
- Polity Press
- Oxford, United Kingdom
- 2nd Edition
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Table of contents
2 The Stages of the Quest for the White House
3 The Campaign Trialogue: Citizens, Reporters and Campaigners
4 Campaigns as Rhetorical Puzzles
5 Laws and Rules Shape Campaign Communication
6 America s Tribes of Voters
7 Media and Messages
8 Acclaiming, Attacking and Defending Candidate Images
9 Persuading, Fast and Slow: Advertising and Speaking
10 Reporting Campaigns for People Like Us
11 Presidential Debates: The Rhetorical Super Bowl
Mary Stuckey, Georgia State University
The second edition of Presidential Campaign Communication offers a complete rearrangement and updating of content. As the next election approaches, it is definitely a book I would use in any course focused on the US presidency. Students loved the first edition. They will like this one even more.
Martin Medhurst, Baylor University
Smith?s second edition of Presidential Campaign Communication provides both breadth and depth in its insightful analysis of campaign communication. This book is one of the very best to examine the role that communication plays in US presidential campaigns.?
Mitchell S. McKinney, University of Missouri