Presenting Data Effectively

Presenting Data Effectively : Communicating Your Findings for Maximum Impact

4.3 (63 ratings by Goodreads)

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Description

Now in striking full color, Presenting Data Effectively, Second Edition by Stephanie D. H. Evergreen shows readers how to make the research results presented in reports, slideshows, dashboards, posters, and data visualizations more interesting, engaging, and impactful. The book guides students, researchers, evaluators, and non-profit workers—anyone reporting data to an outside audience—through design choices in four primary areas: graphics, text, color, and arrangement. The Second Edition features an improved layout with larger screenshots, a review of the recent literature on data visualization, and input from a panel of graphic design experts.
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Product details

  • Paperback | 248 pages
  • 187 x 231 x 15.24mm | 28g
  • SAGE Publications (USA)
  • Thousand Oaks, CA, United States
  • English
  • Revised
  • 2nd Revised edition
  • 1506353126
  • 9781506353128
  • 242,015

Table of contents

About the Author
Acknowledgments
Preface to the Second Edition
1 The Justification for Presenting Data Effectively
Learning Objectives
What Does Effective Data Presentation Look Like?
What Makes Data Presentation Effective?
What Do I Need to Develop Effective Data Presentation?
How Do I Navigate This Book?
What Is the Bottom Line?
Key Points to Remember
How Can I Extend This?
Where Can I Go for More Information?
2 Graphics
Learning Objectives
Guiding Ideas
How Do I Use Images in Effective Ways?
How Do I Efficiently Locate High-Quality Images?
Where Should Graphs Go?
How Do I Apply These Ideas to Graphs?
What Is the Bottom Line?
Key Points to Remember
How Can I Extend This?
Where Can I Go for More Information?
3 Text
Learning Objectives
Guiding Ideas
What Is Type?
How Do I Tell These Typefaces Apart?
What Works for Paper and What Works for Screen?
Did You Just Say I Can’t Use Calibri?
How Can I Protect Font Choices?
How Do Fonts Actually Communicate?
What Font Size Should I Use?
How Should Lines Be Spaced?
How Does Typeface Help Organize Data Presentation?
How Do I Apply These Ideas to Graphs?
What Is the Bottom Line?
Key Points to Remember
How Can I Extend This?
Where Can I Go for More Information?
4 Color
Learning Objectives
Guiding Ideas
Why Is Color Important to Memory?
What Colors Should I Choose?
What Should I Watch Out For?
How Do I Apply Emphasis Colors?
How Do I Apply These Ideas to Graphs?
What Is the Bottom Line?
Key Points to Remember
How Can I Extend This?
Where Can I Go for More Information?
5 Arrangement
Learning Objectives
Guiding Ideas
Where Do the Bits and Pieces Go?
What Is White Space and How Do I Use It?
How Should I Justify Text?
How Can I Align Using Typical Software?
When Is It Okay to Break the Rules?
How Do I Arrange the Sections of the Whole Report?
How Do I Apply These Ideas to Graphs?
What Is the Bottom Line?
Key Points to Remember
How Can I Extend This?
Where Can I Go for More Information?
6 Making It Easy
Learning Objectives
Criticism: Trying to Look Slick
Criticism: Design Is Expensive
Key Points to Remember
How Can I Extend This?
Where Can I Go for More Information?
Appendix A Report Layout Checklist
Appendix B Data Visualization Checklist
Index
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Review quote

The book is aimed at all those involved in the presentation of information. For graphic designers, however, this book probably offers little new. "Presenting Data Effectively" is easy to read, as it is very well structured and prepared. The second edition is richly illustrated with 201 colour illustrations. It is practice-oriented and offers scientifically proven arguments for the recommendations. Numerous learning suggestions, tools, tips and further references to further sources for more information round off the book.


--Anja Kaup (03/15/2018)
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Rating details

63 ratings
4.3 out of 5 stars
5 59% (37)
4 17% (11)
3 19% (12)
2 5% (3)
1 0% (0)
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