The Presentation Secrets of Steve Jobs: How to Be Insanely Great in Front of Any Audience

The Presentation Secrets of Steve Jobs: How to Be Insanely Great in Front of Any Audience

4.09 (5,246 ratings by Goodreads)
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Now in paperback-the Wall Street Journal bestseller that reveals the secrets behind Steve Job's legendary presentations, with a new introduction about his legacy.

Celebrating the inspiring life and vision of Apple's game-changing CEO, The Presentation Secrets of Steve Jobs has become the essential go-to guide for top-level executives, middle managers, organizational speakers, startup entrepreneurs, and pretty much anyone who needs to engage, persuade, and captivate an audience.

This is as close as you'll ever get to having the master presenter himself speak directly in your ear. Communications expert Carmine Gallo has studied and analyzed the very best of Jobs's performances, offering point-by-point examples, tried-and-true techniques, and proven presentation secrets that anyone can master. You'll learn how to take charge of a room, create an inspiring brand story, deliver unforgettable moments-and do it powerfully, effortlessly, and effectively.
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Product details

  • Paperback | 272 pages
  • 168 x 229 x 15mm | 331g
  • OH, United States
  • English
  • Reprint
  • 5 Illustrations, unspecified
  • 125983588X
  • 9781259835889
  • 77,230

Back cover copy


"Be forewarned: if you pick up this book, your presentations will never be the same again."
―Martin Lindstrom, bestselling author of Buyology

"The Presentation Secrets of Steve Jobs reveals the operating system behind any great presentation and provides you with a quick-start guide to design your own passionate interfaces with your audiences."
―Cliff Atkinson, author of Beyond Bullet Points and The Activist Audience

"Now you can learn from the best―both Jobs and Gallo. Whether you are a novice presenter or a professional speaker like me, you will read and reread this book with the same enthusiasm that people bring to their iPhones."
―David Meerman Scott, bestselling author of The New Rules of Marketing & PR and World Wide Rave

"No other leader captured an audience like Steve Jobs did and, like no other book, The Presentation Secrets of Steve Jobs captures the formula Steve uses to enthrall audiences."
―Rob Enderle, The Enderle Group
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Table of contents

Acknowledgments v

Preface vii

Introduction: How to Be Insanely Great in Front of Any Audience xi

Act 1: Create The Story 1

Scene1: Plan in Analog 3

Scene 2: Answer the One Question That Matters Most 15

Scene 3: Develop a Messianic Sense of Purpose 27

Scene 4: Create Twitter-Like Headlines 39

Scene 5: Draw a Road Map 49

Scene 6: Introduce the Antagonist 63

Scene 7: Reveal the Conquering Hero 75

Intermission 1: Obey the Ten-Minute Rule 83

Act 2: Deliver the Experience 85

Scene 8: Channel Their Inner Zen 87

Scene 9: Dress Up Your Numbers 105

Scene 10: Use "Amazingly Zippy" Words 113

Scene 11: Share the Stage 127

Scene 12: Stage Your Presentation with Props 137

Scene 13: Reveal a "Holy Shit" Moment 151

Intermission 2: Schiller Learns from the Best 161

Act 3: Refine and Rehearse 165

Scene 14: Master Stage Presence 167

Scene 15: Make it Look Effortless 179

Scene 16: Wear the Appropriate Costume 195

Scene 17: Toss the Script 199

Scene 18: Have Fun 207

Encore: One More Thing 215

Postscript: Steve Jobs by the Book 219

Notes 235

Index 247
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About Carmine Gallo

Carmine Gallo is the award-winning author of the international bestsellers The Innovation Secrets of Steve Jobs, The Apple Experience, and Talk Like TED, among others. His books have been translated into over a dozen languages.
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Rating details

5,246 ratings
4.09 out of 5 stars
5 41% (2,133)
4 35% (1,853)
3 18% (939)
2 5% (242)
1 2% (79)
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