Premium Power : Das Geheimnis Des Erfolgs Von Mercedes-Benz, BMW, Porsche Und Audi
This means a premium brand -- or better premium company -- has to innovate in those product properties which are important to its clients, in order to create premium products that can be sold at a price premium. As a consequence, the concept of Lead Production cannot be fully applied by Premium manufacturers, because it would endanger their differentiating powers through innovation. This book outlines the properties of Premium Power and describes the breathtaking story of its invention, which saved some of the most respected automotive brands in the world. What exactly is the secret of success of these German premium carmakers, which is reflected in a superior growth in revenue and profits? Which challenges do those premium brands have to face in the future? What lessons can be learnt from these successful brands in other industries? The automotive analysts Philipp G. Rosengarten and Christoph B. Sturmer describe the fascinating success story of the German Premium car brands, especially over the past 10 years.
With the help of the new premium brand DIS--Matrix (Design--Innovation--Sector--Matrix), they describe the characteristics of each individual German premium brand and analyze the individual success factors. After providing an outlook of the future challenges premium brands will have to face in order to defend their market position, the authors apply their insights to other industries that could learn from the high performers in the automotive industry -- how to build and manage a premium brand.
- Hardback | 243 pages
- 151 x 222mm | 438g
- 07 Sep 2004
- Wiley-VCH Verlag GmbH
- Weinheim, Germany
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