Predictably Irrational, Revised and Expanded Edition
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Predictably Irrational, Revised and Expanded Edition : The Hidden Forces That Shape Our Decisions

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"A marvelous book... thought provoking and highly entertaining." --Jerome Groopman, New York Times bestselling author of How Doctors Think "Ariely not only gives us a great read; he also makes us much wiser." --George Akerlof, 2001 Nobel Laureate in Economics "Revolutionary." --New York Times Book Review Why do our headaches persist after we take a one-cent aspirin but disappear when we take a fifty-cent aspirin? Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup? When it comes to making decisions in our lives, we think we're making smart, rational choices. But are we? In this newly revised and expanded edition of the groundbreaking New York Times bestseller, Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. From drinking coffee to losing weight, from buying a car to choosing a romantic partner, we consistently overpay, underestimate, and procrastinate. Yet these misguided behaviors are neither random nor senseless. They're systematic and predictable--making us predictably irrational.show more

Product details

  • Paperback | 349 pages
  • 132.08 x 200.66 x 27.94mm | 272.15g
  • HarperCollins Publishers Inc
  • HarperCollins Publishers
  • New York, NY, United States
  • English
  • Revised
  • Revised and Expanded ed.
  • black & white illustrations
  • 0061353248
  • 9780061353246
  • 5,595

Review quote

PREDICTABLY IRRATIONAL is a charmer-filled with clever experiments, engaging ideas, and delightful anecdotes. Dan Ariely is a wise and amusing guide to the foibles, errors, and bloopers of everyday decision-making. --Daniel Gilbert, Professor of Psychology, Harvard University and author of Stumbling on Happiness"show more

Back cover copy

Why do our headaches persist after we take a one-cent aspirin but disappear when we take a fifty-cent aspirin? Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup? When it comes to making decisions in our lives, we think we're making smart, rational choices. But are we? In this newly revised and expanded edition of the groundbreaking New York Times bestseller, Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. From drinking coffee to losing weight, from buying a car to choosing a romantic partner, we consistently overpay, underestimate, and procrastinate. Yet these misguided behaviors are neither random nor senseless. They're systematic and predictable--making us predictably irrational.show more

Review Text

"A marvelous book... thought provoking and highly entertaining." --Jerome Groopman, New York...show more
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