Predatory Marketing

Predatory Marketing : What Everyone in Business Needs to Know to Win Today's Consumer

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Description

"Predatory Marketing" contains vital new research and statistics on the buying habits of American consumers that you can put to use immediately, whether you are in retail, manufacturing, or the service industry. And it contains Britt Beemer's revolutionary prescriptions for improving your advertising, public relations, customer service, and strategic planning.
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Product details

  • Paperback | 288 pages
  • 141.7 x 215.9 x 18.5mm | 226.8g
  • Broadway Books (A Division of Bantam Doubleday Dell Publishing Group Inc)
  • Broadway Books (A Division of Bantam Doubleday Del
  • New York, United States
  • English
  • Reprint
  • 0767901894
  • 9780767901895

About C. Britt Beemer

C. Britt Beemer is the founder and CEO of the marketing firm America's Research Group, based in South Carolina, and the author of several books, including Predatory Marketing and It Takes a Prophet to Make a Profit. Before becoming a writer and CEO, he worked as a political manager on sixteen US senatorial campaigns. He lives in Florida. Robert L. Shook is the author of more than fifty books. He specializes in nonfiction writing, primarily business-related books. During his career, he has interviewed thousands of people, including a wide variety of high-profile individuals.
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Flap copy

What do shoppers dislike most about shopping? What's the most common reason customers are turned off by ads? Which recent technology ranks highest as a consumer pet peeve? As founder and chairman of America's Research Group, Britt Beemer has spent the past two decades researching questions like these and learning how to virtually read the minds of American consumers.


"Predatory Marketing is based on one powerful principle: find out what your competitors do best (don't focus on their weaknesses) and convince their customers that you can do it even better.


Applying this prescription to all aspects of marketing--advertising, public relations, customer service, and sales--"Predatory Marketing reveals proven methods for winning customer satisfaction and loyalty. Including special nationwide Consumer Mind Reader surveys conducted exclusively for this book, "Predatory Marketing is packed with hundreds of crucial facts, such as:


The ten most budget-conscious cities in AmericaThe top ten reasons why advertising failsThe eight characteristics of America's highest-rated retail salespeople


"Be first. Be right. Or be dead," Beemer teaches. "Predatory Marketing is a gold mine of wisdom to help anyone in business not only survive, but win.
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