Practice of Public Relations

Practice of Public Relations

3.69 (108 ratings by Goodreads)
  • Hardback
By (author) 

List price: US$115.00

Currently unavailable

Add to wishlist

AbeBooks may have this title (opens in new window).

Try AbeBooks

Description

BASIC APPROACH For courses in Public Relations and Introduction to Public Relations in Journalism, Communications, and Business departments. Uses a unique hands-on approach that forces students to think critically about the field. Unlike other PR texts that steer clear of the cases, the ethical challenges, the "how to" counsel, and the public relations conundrums that force students to think, this book prepares students to deal with a full range of situations and arrive at effective, ethical solutions. An "in-your-face" textbook for an "in-your-face" profession. THREE THINGS TO KNOWshow more

Product details

  • Hardback | 534 pages
  • 207.8 x 259.1 x 25.9mm | 1,179.35g
  • Pearson Education (US)
  • Pearson
  • United States
  • 8th edition
  • 0130276790
  • 9780130276797

Table of contents

I. EVOLUTION. 1. What Is Public Relations? 2. The Evolution of Public Relations. II. VALIDATION. 3. Public Opinion. 4. Ethics. 5. Research. 6. The Law. III. ACTIVATION. 7. Communication. 8. Management. 9. Crisis Management. 10. Integrated Marketing Communications. IV. EXECUTION. 11. Public Relations Writing. 12. Writing for the Eye and Ear. 13. Public Relations and the Internet. V. THE PUBLICS. 14. Print Media. 15. Electronic Media. 16. Employees. 17. Community Diversity. 18. Government. 19. Consumers and Investors. VI. THE FUTURE. 20. The Golden Age. APPENDIXES. A: Code of Professional Standards for the Practice of Public Relations. B: Advertising Effectiveness Tracking Study. C: Definitions of Selected Terms Used in Public Relations Evaluation. D: Audiovisual Supports. E: Defining Key Cyberspace Terms. F: On-Line Databases. G: Leading Media Directories. H: Corporate Reporting Requirements. I: Annual Meeting Checklist. Credits. Index.show more

Rating details

108 ratings
3.69 out of 5 stars
5 24% (26)
4 37% (40)
3 27% (29)
2 8% (9)
1 4% (4)
Book ratings by Goodreads
Goodreads is the world's largest site for readers with over 50 million reviews. We're featuring millions of their reader ratings on our book pages to help you find your new favourite book. Close X