Practical Health Promotion
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Practical Health Promotion

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Description

The second edition of this popular introductory textbook has beenfully revised to provide a totally up-to-date guide to thepractical aspects of promoting health. Focusing on the range ofskills needed to become an effective practitioner, it takes readersstep-by-step through the different settings in which healthpromotion takes place, and the various tools they might employ. Thebook offers accessible and comprehensive coverage of all the keytopics in contemporary health promotion, including chapters onhealth promotion through the lifespan, one-to-one communication, working with groups, using the media and digital technologies, advocacy, and planning and management.

As well as incorporating the most recent government policies andinitiatives in public health, the new edition draws on the verylatest literature and statistics. In particular, there is new andexpanded material on issues such as: community initiatives andsocial capital; novel resources offered by digital technologies;health literacy; health in the media; stress in the workplace, andmuch more.

Throughout the text there are activities to develop students'understanding and encourage reflective practice. Each chapter openswith a list of the central issues and learning objectives, and keyterms highlighted in the text are clearly explained. Carefullychosen figures and photographs enliven and reinforce the text, while a well-designed website (www.politybooks.com/healthpromotion)offers up-to-date online resources to test and extendstudents' learning.

The new edition of Practical Health Promotion will continueto be the ideal and indispensable practical guide to healthpromotion for students at all levels. It will inspire anyoneinvolved with health care to find practical ways of promotingpositive change.
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Product details

  • Paperback | 392 pages
  • 189 x 246 x 23mm | 942g
  • Oxford, United Kingdom
  • English
  • 2nd Edition
  • 0745663168
  • 9780745663166
  • 682,965

Table of contents

Introduction

PART I Health Promotion Needs Assessment

Chapter 1 Health Promotion and Public Health

Chapter 2 Epidemiological Tools for Health Promotion

Chapter 3 Understanding Health and Illness Behaviours

Chapter 4 Health Promotion through the Lifespan

PART II Defining Health Promotion Strategy: Health Promotion Methods

Chapter 5 One-to-One Communication

Chapter 6 Health Promotion with Groups

Chapter 7 Mass Media

Chapter 8 Print Media

Chapter 9 Electronic Media and the Internet

Chapter 10 Advocacy

PART III Defining Health Promotion Strategy: Settings in Health Promotion

Chapter 11 Community settings

Chapter 12 Heath-Facility Settings

Chapter 13 The Workplace Setting

Chapter 14 Settings Used by Children and Young People

Chapter 15 Institutional Settings

PART IV Implementation, Evaluation and Reflection

Chapter 16 Planning and Management of Health Promotion

Chapter 17 Evaluation and Reflection

References
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Review quote

"Packed with examples, activities, definitions and explanations of terms, the second edition of Practical Health Promotion is a clear and helpful guide for those seeking to understand and engage in health promotion practice. Its approach is straightforward and level-headed, never losing sight of the fact that, while often a complex and difficult enterprise, health promotion at its heart is about understanding and improving the lives of individuals, communities and populations." Peter Duncan, King's College London "I am delighted that this second edition continues the good work of the first in competence, sophistication and, above all, practicality! Maintaining the standards of the first edition and taking into account current developments, the new edition maximizes sophisticated understanding with practical application." Keith Tones, Emeritus Professor, Leeds Beckett University "Practical Health Promotion provides an excellent overview of this evolving discipline, based on UK health promotion practice, but also useful in other high- or low-income country settings. A wide range of health promotion settings are covered including health facilities, communities, workplaces, schools and institutional settings for the elderly and disabled. The key methods of health promotion are concisely sub-divided into approaches for one-to-one communication, group communication and mass, print and electronic media. This is an excellent book and we highly recommend it to health professionals during their study and practice of health promotion." John Walley and Rebecca King, University of Leeds
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About June Copeman

JOHN HUBLEY was formerly Principal Lecturer in Health Promotion at Leeds Beckett University


JUNE COPEMAN is Principal Lecturer in Nutrition and Dietetics at Leeds Beckett University


JAMES WOODALL is Senior Lecturer in Health Promotion at Leeds Beckett University
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