A Practical Guide to Behavioral Research : Tools and Techniques
In this fourth revision of their college textbook providing a practical guide to behavioural research, Barbara and Robert Sommer maintain the fundamental approach of the previous editions - students are encouraged to learn by using statistical techniques rather than just reading about them, in a hands-on, multimethod, interdisciplinary fashion. This edition expands the coverage of case studies and provides a new chapter describing the research opportunities provided by the Internet, as well as new material on the use of computers in running research studies and in data analysis.
- Hardback | 376 pages
- 154.94 x 236.22 x 25.4mm | 725.74g
- 01 Apr 1997
- Oxford University Press Inc
- New York, United States
- 4th Revised edition
- 30 halftones, 15 line drawings, bibliography
Table of contents
I: Introduction to research; multimethod approach; ethics in behavioral research; library search. II: observation methods; observation; mapping and trace measures. III: designing experiments; experimentation; simulation. IV: survey design; interview; questionnaire; attitude and rating scales. V: other useful research procedures and materials analysis; content analysis; personal documents and archival measures; case study; using the Internet; equipment; standardized tests and inventories. VI: sampling, statistics, and reports; sampling; descriptive statistics; inferential statistics; writing and reviewing a research report; after the report; concluding notes.