A Practical Guide to Behavioral Research

A Practical Guide to Behavioral Research : Tools and Techniques

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Description

In this fourth revision of their college textbook providing a practical guide to behavioural research, Barbara and Robert Sommer maintain the fundamental approach of the previous editions - students are encouraged to learn by using statistical techniques rather than just reading about them, in a hands-on, multimethod, interdisciplinary fashion. This edition expands the coverage of case studies and provides a new chapter describing the research opportunities provided by the Internet, as well as new material on the use of computers in running research studies and in data analysis.show more

Product details

  • Hardback | 376 pages
  • 154.94 x 236.22 x 25.4mm | 725.74g
  • Oxford University Press Inc
  • New York, United States
  • English
  • Revised
  • 4th Revised edition
  • 30 halftones, 15 line drawings, bibliography
  • 0195104188
  • 9780195104189

Table of contents

I: Introduction to research; multimethod approach; ethics in behavioral research; library search. II: observation methods; observation; mapping and trace measures. III: designing experiments; experimentation; simulation. IV: survey design; interview; questionnaire; attitude and rating scales. V: other useful research procedures and materials analysis; content analysis; personal documents and archival measures; case study; using the Internet; equipment; standardized tests and inventories. VI: sampling, statistics, and reports; sampling; descriptive statistics; inferential statistics; writing and reviewing a research report; after the report; concluding notes.show more

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