A Practical Guide to Behavioral Research

A Practical Guide to Behavioral Research : Tools and Techniques

3.87 (8 ratings by Goodreads)
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Description

This authoritative, yet accessible book presents the principal techniques of empirical behavioral research through a practical hands-on approach. The text describes four major research methods: observation, experiment, interview, and questionnaire. Additional techniques and tools such as simulation, trace and archival measures, content analysis, and case study are also presented. An extensive and up-to-date chapter describes the process of library and background research. In addition to clarifying and demystifying research, the text extends the discussion to the ethics of research, dissemination of information, public presentation, and the art of writing journal articles. The writing style is lively and straightforward, and the authors include many updated examples. This new edition also features more information about work being done outside North America. The new edition features more information on work being done outside North America, and includes many updated examples. This is an invaluable reference for anyone who is engaged in behavioral studies.show more

Product details

  • Paperback | 378 pages
  • 155.7 x 234.95 x 17.53mm | 544.31g
  • Oxford University Press Inc
  • New York, United States
  • Revised
  • 3rd Revised edition
  • numerous halftones, line drawings, tables
  • 0195067134
  • 9780195067132

Table of contents

Introduction to research: Multimethod approach; Ethics in behavioural research; How to do a literature review; Observational Methods: Observation; Behavioural mapping and trace measures; Designing experiments: Experimentation; Simulation; Survey Design: Interview; Questionnaire; Attitude and rating scales; Other Useful Research Procedures and Materials: Content analysis; Personal documents and archival measures; Case study; Apparatus; Standardized tests and inventories; Sampling, Statistics, and Reports: Sampling; Descriptive statistics; Inferential statistics; Calculators and computers; Writing and reviewing a research report; After the report.show more

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8 ratings
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