A Practical Guide to Behavioral Research

A Practical Guide to Behavioral Research : Tools and Techniques

3.87 (8 ratings by Goodreads)
  • Hardback
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This introduction to behavioural research methods has been designed for students of psychology, sociology and anthropology, and also for those in such fields as education, business, urban planning and architectural design, for whom the systematic study of behaviour is important.show more

Product details

  • Hardback | 378 pages
  • 160.27 x 242.82 x 23.11mm | 693.99g
  • Oxford University Press Inc
  • New York, United States
  • Revised
  • 3rd Revised edition
  • 16 half-tones, 37 line drawings
  • 0195067126
  • 9780195067125

Table of contents

Introduction to research: Multimethod approach; Ethics in behavioural research; How to do a literature review; Observational Methods: Observation; Behavioural mapping and trace measures; Designing experiments: Experimentation; Simulation; Survey Design: Interview; Questionnaire; Attitude and rating scales; Other Useful Research Procedures and Materials: Content analysis; Personal documents and archival measures; Case study; Apparatus; Standardized tests and inventories; Sampling, Statistics, and Reports: Sampling; Descriptive statistics; Inferential statistics; Calculators and computers; Writing and reviewing a research report; After the report.show more

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8 ratings
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