The Power of IP Video

The Power of IP Video : Unleashing Productivity with Visual Networking

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The Power of IP Video Unleashing Productivity with Visual Networking Jennifer C. Baker Felicia Brych Dalke Michael Mitchell Nader Nanjiani The definitive guide to deriving business value from IP video solutions Using today's rich new IP-based technologies for video, voice, and web collaboration, businesses can streamline and accelerate processes, increase productivity, and improve both top and bottom lines. In The Power of IP Video, a team of Cisco(R) experts shows you exactly how to make the most of these powerful new IP video solutions. Writing for both business and technical decision makers, the authors present new best practices for optimizing virtually any program or process and for improving collaboration between virtually every employee, customer, supplier, and stakeholder. Drawing on their pioneering experience working with IP video internally and supporting the top Cisco customers, the authors show you how to make the business case for IP video and offer practical guidance for successful implementation. To demonstrate IP video at work, they also present an extensive set of case studies from large, medium-size, and small companies in many leading industries. Along the way, they demonstrate the real-world application and value of several key Cisco solutions, including Cisco Unified MeetingPlace(R), Cisco Unified Video Advantage, Cisco Unified Communications Manager, Cisco TelePresence(TM), Cisco Digital Media Management, video surveillance, and WebEx(R). * Use IP video to meet the needs of knowledge workers while reducing travel and other costs * Extend IP video from the office to anywhere work takes you * Identify opportunities to leverage IP video in finance, marketing, sales, manufacturing, and R&D * Apply IP video in financial services, healthcare, e-learning, high tech, sports and entertainment, and other industries * Use IP video to "scale" the impact of your senior executives * Use rich media to systematically eliminate barriers to global collaboration while saving money * Estimate the business value of visual networking applications Jennifer Baker, senior manager in the Worldwide Technology Practice group at Cisco, leads marketing efforts around TelePresence, Digital Media Management, and related solutions. Felicia Brych Dalke is marketing operations manager for Collaboration Business Services. Mike Mitchell is currently director of the Collaboration Business Solutions team at Cisco, responsible for connecting business processes with visual networking tools. Nader Nanjiani is marketing manager for Unified IP Communications at Cisco, and co-author of The Business Case for E-learning (Cisco Press). This volume is in the Network Business Series offered by Cisco Press(R). Books in this series provide IT executives, decision makers, and networking professionals with pertinent information about today's most important technologies and business strategies. Category: Networking: IP Communications Covers: IP Videoshow more

Product details

  • Paperback | 360 pages
  • 178 x 222 x 20mm | 539.77g
  • Pearson Education (US)
  • Cisco Press
  • Indianapolis, United States
  • English
  • 158705342X
  • 9781587053429
  • 2,411,617

About Jennifer C. Baker

Jennifer C. Baker attended Ohio University, where she majored in telecommunications. Her interest in video stems from this time, when she worked at both the local ABC affiliate and the local PBS station covering the news. She has 16 years of experience with voice and video applications, including telephony, contact center, unified messaging, video, and TelePresence. During her tenure at Cisco, she has been a consulting systems engineer, a senior marketing manager, and is now a senior product manager in the Cisco Worldwide Technology Practice. She is also a published author and the recipient of numerous industry awards. She lives in San Diego with her husband. Felicia Brych Dalke completed a BComm in MIS from Memorial University of Newfoundland, and a master's degree in project management from the University of Quebec. She spent nine years in various IT development and planning positions with Revenue Canada in Ottawa before joining Cisco in 1999. During her term at Cisco, Felicia managed development and operation of several global IT services, including remote access, voice/web/videoconferencing, desktop video, instant messaging, and various voice services. Since 2006, she has worked with engineering organizations to promote adoption, new requirements, and integration for collaboration products. She currently manages an international consortium focused on collaboration. Felicia lives in Mountain View, California, with her husband and children. This is her second project for Cisco Press; she participated as an editor and contributor to Troubleshooting Remote Access Networks, published in 2002. Michael Mitchell has been working with video at Cisco for more than 12 years. During this time, he has been uniquely positioned to witness the migration from traditional communication tools to the new paradigm of converged IP-based media. He is currently the director of the Collaboration Business Services team at Cisco. Team responsibilities range from global video production to connecting business processes with the latest Web 2.0 tools. Nader Nanjiani has worked in the area of interactive media, IP telephony, communications, and marketing for more than a decade. Nader is currently a marketing manager at Cisco, where he has been specifically responsible for the marketing of IP phones, wireless phones, video endpoints, Unified Communications applications, and related call control applications. While at Cisco, Nader has launched a series of award-winning online games, IP communication products, web applications, and communications solutions to boost awareness, revenue, and brand loyalty around Cisco technologies. In 2003, he launched the first-ever Cisco online community for certified engineers, which today supports the professional development needs of hundreds of thousands of Cisco customers, partners, and prospects. The Power of IP Video is Nader's second title with Cisco Press. He also co-authored The Business Case for E-Learning, published by Cisco Press in 2004.show more

Back cover copy

"The Power of IP Video " Unleashing Productivity with Visual Networking Jennifer C. Baker Felicia Brych Dalke Michael Mitchell Nader Nanjiani The definitive guide to deriving business value from IP video solutions Using today's rich new IP-based technologies for video, voice, and web collaboration, businesses can streamline and accelerate processes, increase productivity, and improve both top and bottom lines. In "The Power of IP Video," a team of Cisco(R) experts shows you exactly how to make the most of these powerful new IP video solutions. Writing for both business and technical decision makers, the authors present new best practices for optimizing virtually any program or process and for improving collaboration between virtually every employee, customer, supplier, and stakeholder. Drawing on their pioneering experience working with IP video internally and supporting the top Cisco customers, the authors show you how to make the business case for IP video and offer practical guidance for successful implementation. To demonstrate IP video at work, they also present an extensive set of case studies from large, medium-size, and small companies in many leading industries. Along the way, they demonstrate the real-world application and value of several key Cisco solutions, including Cisco Unified MeetingPlace(R), Cisco Unified Video Advantage, Cisco Unified Communications Manager, Cisco TelePresence(TM), Cisco Digital Media Management, video surveillance, and WebEx(R). Use IP video to meet the needs of knowledge workers while reducing travel and other costs Extend IP video from the office to anywhere work takes you Identify opportunities to leverage IP video in finance, marketing, sales, manufacturing, and R&D Apply IP video in financial services, healthcare, e-learning, high tech, sports and entertainment, and other industries Use IP video to "scale" the impact of your senior executives Use rich media to systematically eliminate barriers to global collaboration while saving money Estimate the business value of visual networking applications Jennifer Baker, senior manager in the Worldwide Technology Practice group at Cisco, leads marketing efforts around TelePresence, Digital Media Management, and related solutions. Felicia Brych Dalke is marketing operations manager for Collaboration Business Services. Mike Mitchell is currently director of the Collaboration Business Solutions team at Cisco, responsible for connecting business processes with visual networking tools. Nader Nanjiani is marketing manager for Unified IP Communications at Cisco, and co-author of The Business Case for E-learning (Cisco Press). This volume is in the Network Business Series offered by Cisco Press(R). Books in this series provide IT executives, decision makers, and networking professionals with pertinent information about today's most important technologies and business strategies. Category: Networking: IP Communications Covers: IP Videoshow more

Table of contents

Introduction xxi Part I Where Are We Headed? 1 Chapter 1 Quad-Play and the Curse of Interesting Times 3 Executive Summary 4 Virtualization: A Common Modus Operandi 5 Quad-Play in Virtualized Environments 6 Why Video? 7 Globalization 3.0 at Our Doorstep 7 A Rocky Ride 8 Has It Really Gotten That Flat? 9 Consumer Led: When Work Emulates Social Networks 11 From Web 2.0 to Visual Networking 12 Viral Video: The Edward R. Murrow of Our Times? 13 What Next? 14 Summary 15 End Notes 16 Chapter 2 The Way We Work 17 Executive Summary 18 Use of Video in Organizations 18 IP Video and Collaboration at Work: An Illustration 19 Find Them Now 20 Softening the Edge of Fast Turnarounds 20 Mobility: Productivity on the Go 21 Click to Call from Anywhere 22 Follow Me Around 22 From Voice to Video to Web 22 Virtual Collaboration 23 One to Many in a Matter of Moments 23 Moral of the Story 24 Making a Difference 25 Productivity When Away from the Office 25 A Family-First Workplace 26 Environmentally Friendly Workplaces 26 Rationalizing Real Estate 27 All About Nuance 27 Summary 28 End Note 28 Chapter 3 Beyond Workplaces: Video in Collaborative Workspaces 29 Executive Summary 30 How Might Collaboration Really Play Out at Work? 31 "Virtual Margaret" 32 Enter TelePresence 33 Business Implications 34 Too Many People, Too Many Trips 35 Boosting "Engagement" at Work 36 Workplace Flexibility to Reduce Healthcare Cost 37 Summary 38 End Notes 38 Part II Cisco in Play 39 Chapter 4 Scaling the CxO 41 Executive Summary 42 Your Broadcast Network 44 Direct Employee Interaction 45 Open Access 48 Accountability 49 From Innovation to Requirement 50 From Requirement to Innovation 52 Customer Interactions 55 Summary 55 Chapter 5 Cisco Finance and Investor Relations: Transforming Processes, Partnerships, and Public Perception 57 Executive Summary 58 Cisco Finance 59 Improving Organizational and Cross-Functional Alignment: Video Improves Day-to-Day Working Relationships and Operations 59 Developing Team Depth and Skills: Video-Enabled Training 60 Ensuring Finance Speaks with One Voice: Executive Messaging, Global Communications 61 Providing Consistent Messaging Across Groups: All Hands Meetings 62 Facilitating Sales While Ensuring Compliance: The Sales Empowerment Initiative 63 Looking Ahead: Next Steps for Finance 64 Finance: Lessons Learned 67 Video Applications in Investor Relations 68 Internal Uses 68 External Applications 69 Press-Related Activity 71 Web Presence 72 Latest Applications: Looking Ahead 74 Investor Relations: Advice and Considerations 76 Summary 77 Chapter 6 Cisco Marketing: Video Accelerates Communications, Collaboration, and Time to Market 79 Executive Summary 80 Internal Uses 80 One-to-One and Small Group Collaboration 80 Staff Meetings 82 Larger Group Meetings 82 External Uses 87 Webcasts and Bannercasts 88 Video on the Web: News@Cisco Portal 89 Video Datasheets 91 Embedded Video in Websites: External Product Launches 93 Exploring New Places to Use Video: Second Life 94 Summary 95 End Note 95 Chapter 7 Optimizing a Global Engineering Organization 97 Executive Summary 98 Technical Strategy and Execution 99 Employee Communication 100 Effective Integration of Acquisitions 102 Multisite Product Development 104 Team Communication Preferences 105 Program Management and Videoconferencing 106 Project Management and Desktop Video 107 Best Practices for Multisite Product Development Using Video/Visual Tools 109 Video and Behavior to Avoid Travel 111 Product Testing and Support 112 Product Testing During Development 112 Troubleshooting with Customers 113 Technical Training 114 The Engineering Learning Organization 114 Using Live Broadcasts to Increase Awareness and Knowledge 116 Using Video on Demand for Technical Training 117 Summary 118 Chapter 8 Maximizing Your Human Resources Through IP Video 121 Executive Summary 122 Recruiting in a "Flat" World 122 New-Hire Orientation 123 Knowledge Transfer 126 Onsite Daycare 127 Change Management 128 Summary 130 Chapter 9 Save More, Make More: Increasing Sales Productivity with IP Video 131 Executive Summary 132 Early Drivers 132 Product Launch 134 Scaling the SME 134 Saving Time for Sales 137 "Scale the Power" 138 Next Generation 140 Summary 141 Part III Show Me the Money 143 Chapter 10 Transforming Educational Paradigms with IP Video 145 Executive Summary 146 Evolution of Video-Based Learning at Cisco 146 Video in Today's Diverse Education Settings 148 Collaborative Learning for Career Advancement 149 Safeguarding Schools with IP Video Surveillance 151 Reaching Dispersed Learners: Mobile and Video Ready 153 Video Content Enriching the Classroom 156 Summary 159 End Notes 159 Chapter 11 Financial Services and Video: Accelerating Revenue, Relationships, and Much More 161 Executive Summary 162 Improving the Product Rollout Process, and More, with Video 163 Bridging the Gap: Magnet Bank 166 Supporting Growth While Maintaining Corporate Culture: Mountain America Credit Union 168 Thinking Differently About Collaboration: Wachovia 173 Summary 176 Chapter 12 The Doctor Will See You Now: Transforming Healthcare with Video 177 Executive Summary 178 The Technology Transforming Healthcare 178 Building Expertise and Boosting Communication: Alabama Department of Rehabilitation Services 181 Improving Employee Communications and Collaboration: Niagara Health 182 Extending Expertise While Providing Improved Patient Care 182 Robots Enable Physicians to Be in Two Places at One Time 183 Bringing Life-Saving, Specialty Care to Rural Regions: Ontario Telemedicine Network 185 Video Brings Critical Care to the Littlest Patients: Adena Health System 188 Beyond Videoconferencing: TelePresence Becomes the Next Step in Telemedicine in Scotland and New Zealand 189 Improving Healthcare and Quality of Life: Afghanistan's Telemedicine Project 191 Connecting Clinicians and Patients with Innovative Services: California's Healthcare Interpretive Network 192 Innovation Improves Image and Patient Care: Arras Hospital 195 Summary 197 Chapter 13 The Influence of IP Video on Other Industries 199 Executive Summary 200 Video Use in High-Tech Organizations 201 Software Developer Uses IP Video to Increase Agility and Reduce Travel 201 Executives Use Video to Clarify Partnerships 202 Service Providers Use TelePresence to Improve Internal Communications and Provide New Service Offerings 205 IP Video Enables New Business Models in the Real Estate and Hospitality Sectors 210 Luxury Hotels Create Competitive Advantage Through TelePresence 211 Casinos Use IP Video to Enable Growth 212 IP Video Takes Sports and Entertainment to the Next Level 214 Sports Stadiums Are Transformed Using IP Video 217 Museums Enable New Experiences with IP Video 218 2008 Olympic Games Has Greater Coverage Through IP Video 219 Cross-Industry Effort Uses TelePresence to Connect Families 222 Summary 225 End Notes 225 Part IV No More Walls 227 Chapter 14 Opportunities in the Era of Visual Networking 229 Executive Summary 230 Beyond Web 2.0: To Visual Networking 231 Visual Networking at Work 232 Enabling E-Commerce Through Visual Networking 232 Connecting Live Through Visual Networking 233 Media Conferencing (Sharing) Through Visual Networking 234 E-Learning Through Visual Networking 235 Business Process Integration Through Visual Networking 236 Video Wikis 237 Advertising Through Visual Networking 237 Public Affairs and Government Relations Through Visual Networking 238 Games, Sports, and Virtual Environments 239 Live Feedback Through Visual Networking 240 Summary 240 Chapter 15 Collaboration Like Never Before: To Make a Difference 241 Executive Summary 242 Business Benefits and Carbon Benefits 244 How Cisco Is Cutting Emissions 244 Strategies for Making Organizations Emissions Savvy 247 Make Fewer Business Journeys 247 Decrease Commuting 248 Better Use of Office Space 249 Leveraging the Mobility Trend 250 Carbon Conscious with Clinton Global Initiative 250 Beneficiaries of Connected Urban Development 251 How CUD Works 251 Progress So Far 252 Summary 252 End Notes 253 Part V Appendixes 255 Appendix A How Cisco Uses Streaming Video for Worldwide Corporate Events and Training 257 Background 258 Challenge 259 Solution 260 Videoconferencing 261 IP Video Telephony 262 Web Conferencing 263 Live Broadcasting and Video on Demand 263 Production Studios and Broadcast Volume 267 Results 267 Business Benefit for Cisco: Cisco ISO Company Audit 269 Benefit for Cisco: Emergency Process Implementation 270 Lessons Learned 270 Reference Documents 271 Cisco.com Resources 272 For More Information 273 Appendix B Cisco Visual Networking Index: Forecast and Methodology, 2007-2012 275 Executive Summary 276 Global IP Traffic Growth 2006-2011 278 Consumer IP Traffic 2006-2012 279 Consumer Internet Traffic 2006-2012 280 Web, Email, and Data 283 P2P 284 Internet Gaming 285 Voice over IP 287 Video Communications 288 Internet Video to PC 290 Internet Video to TV 292 Consumer Non-Internet IP Traffic 2006-2011 294 Business IP Traffic 296 Mobile Data and Internet Traffic 298 Frequently Asked Questions 300 For More Information 302 Index 303show more