The Power of Habit

The Power of Habit : Why We Do What We Do, and How to Change

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Description

In "The Power of Habit", award-winning "New York Times" business reporter Charles Duhigg takes us to the thrilling edge of scientific discoveries that explain why habits exist and how they can be changed. With penetrating intelligence and an ability to distill vast amounts of information into engrossing narratives, Duhigg brings to life a whole new understanding of human nature and its potential for transformation. Along the way we learn why some people and companies struggle to change, despite years of trying, while others seem to remake themselves overnight. We visit laboratories where neuroscientists explore how habits work and where, exactly, they reside in our brains. We discover how the right habits were crucial to the success of Olympic swimmer Michael Phelps, Starbucks CEO Howard Schultz, and civil-rights hero Martin Luther King, Jr. We go inside Procter & Gamble, Target superstores, Rick Warren's Saddleback Church, NFL locker rooms, and the nation's largest hospitals and see how implementing so-called keystone habits can earn billions and mean the difference between failure and success, life and death. At its core, "The Power of Habit" contains an exhilarating argument: The key to exercising regularly, losing weight, raising exceptional children, becoming more productive, building revolutionary companies and social movements, and achieving success is understanding how habits work. Habits aren't destiny. As Charles Duhigg shows, by harnessing this new science, we can transform our businesses, our communities, and our lives.show more

Product details

  • Paperback | 400 pages
  • 134 x 214 x 36mm | 419.99g
  • Cornerstone
  • William Heinemann Ltd
  • London, United Kingdom
  • English
  • 0434020362
  • 9780434020362
  • 6,111

Review quote

Praise for "The Power of Habit""Charles Duhigg's thesis is powerful in its elegant simplicity: confront the root drivers of our behavior, accept them as intractable, and then channel those same cravings into productive patterns. His core insight is sharp, provocative, and useful."--Jim Collins, #1 bestselling author of "Good to Great "and" Built to Last"" " ""The Power of Habit" is not a magic pill but a thoroughly intriguing exploration of how habits function. Charles Duhigg expertly weaves fascinating new research and rich case studies into an intelligent model that is understandable, useful in a wide variety of contexts, and a flat-out great read. His chapter on 'keystone habits' alone would justify the book."--David Allen, bestselling author of "Getting Things Done: The Art of Stress-Free Productivity" "Charles Duhigg masterfully combines cutting-edge research and captivating stories to reveal how habits shape our lives and how we can shape our habits. Once you read this book, you'll never look at yourself, your organization, or your world quite the same way."--Daniel H. Pink, author of #1 "New York Times" bestselling "Drive" and "A Whole New Mind" "William James once observed that ninety-nine percent of human activity is done out of mere habit. In this fascinating book, Charles Duhigg reveals why James was right, documenting the myriad ways in which our habits shape our lives. Do you want to know why Febreze became a bestselling product? Or how Tony Dungy gets the most out of his football players? Or how the science of habits can be used to improve willpower? Read this book."--Jonah Lehrer, bestselling author of "Proust Was a Neuroscientist "and" How We Decide"show more

About Charles Duhigg

Charles Duhigg is an investigative reporter for The New York Times. He is a winner of the National Academies of Sciences, National Journalism and George Polk awards, and was part of a team of finalists for the 2009 Pulitzer Prize. He is a frequent contributor to This American Life, NPR, PBS NewsHour, and Frontline. A graduate of Harvard Business School and Yale College, he lives in Brooklyn with his wife and two children.show more

Review Text

"Plenty of business books that try to tap into the scientific world manage to distil complicated research into readable prose. But few take the next step and become essential manuals for business and living. The Power of Habit is an exception."show more

Flap copy

Most of the choices we make each day may feel like they are the products of well-considered decision-making, but they're not. They are habits. And though each habit means relatively little on its own, over time they have enormous impacts on our health, productivity, financial security and happiness. People have puzzled over our habits for centuries, but it is only in the past two decades that neurologists, psychologists, sociologists, and marketers have really begun to understand how habits work - and more importantly, how they change. In The Power of Habit, award-winning New York Times journalist Charles Duhigg takes us to the thrilling edge of scientific discoveries to explain why habits exist, and how they can be changed - to transform businesses, communities, and our lives.show more

Back cover copy

How did one ad-man take tooth brushing from an obscure practice to a daily routine across the globe? How was an army general able to calm violent crowds with fast-food? How did the swimmer Michael Phelps break a world record with his goggles full of water? How did an untested CEO take a struggling company to the top of the Dow Jones by tackling worker safety? How are advertisers able to identify and target pregnant women - often before they have told their families? The answer is habits. 'Charles Duhigg masterfully combines cutting-edge research and captivating stories to reveal how habits shape our lives and how we can shape our habits. Once you read this book, you'll never look at your world in quite the same way.' Daniel H. Pink, author of #1 New York Times bestselling Drive and A Whole New Mindshow more

Rating details

162,008 ratings
4.01 out of 5 stars
5 36% (57,671)
4 39% (62,640)
3 20% (31,790)
2 4% (6,703)
1 2% (3,204)
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