Postcards from Pelican

Postcards from Pelican : 100 Subjects in One Box

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A collection of 100 postcards, each featuring a different jacket from Pelican Books, Penguin's iconic non-fiction seriesCovering subjects from socialism to sex, psychoanalysis to atomic physics, and written by great thinkers ranging from Sigmund Freud to Martin Luther King, Pelican brought accessible, intelligent books to a generation, making knowledge everybody's property. In 1936 Allen Lane, the founder of Penguin, overheard a woman at a King's Cross Station bookstall asking for 'one of those Pelican books'. She meant Penguin, but Lane, concerned a rival might snatch up the name, decided to launch a new range of non-fiction books. Pelican was born.Allen Lane said he 'believed in the existence in this country of a vast reading public for intelligent books at a low price, and staked everything on it'. The gamble paid off. Customers queued in the streets for the first Pelican, George Bernard Shaw's The Intelligent Woman's Guide to Socialism, which sold a million copies in six weeks. In the years to come Pelican Books - including H. G. Wells's A Short History of the World, Freud's Psychopathology of Everyday Life and J. K. Galbraith's The Affluent Society, as well as guides to everything from jazz to witchcraft, guerrilla warfare to smashing atoms - would educate a generation. They became, in Lane's words, 'the true everyman's library for the twentieth century'.
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Product details

  • Hardback | 100 pages
  • 116 x 170 x 64mm | 719.99g
  • Penguin Books Ltd
  • Particular Books
  • London, United Kingdom
  • English
  • UK ed.
  • 0241006376
  • 9780241006375
  • 98,507

About Penguin

Penguin Books is a British publishing house. It was founded in 1935 by Sir Allen Lane as a line of the publishers The Bodley Head, only becoming a separate company the following year. Penguin revolutionised publishing in the 1930s through its inexpensive paperbacks, sold through Woolworths and other high street stores for sixpence. Penguin's success demonstrated that large audiences existed for serious books.
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Review quote

Stimulating, brilliantly designed postcards, one for every type of person you know * AnOther Magazine * Quirky and fascinating * Diplomat Magazine *
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