Positioning

Positioning : The Battle for Your Mind

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Description

Discusses the new, key advertising concept of positioning, explaining ways companies can create a "position" in the client's mind when launching ad and marketing campaigns, with many fascinating case histories and helpful pointers. Book available.show more

Product details

  • Hardback
  • 124.46 x 144.78 x 25.4mm | 181.44g
  • American Media International LLC
  • Burlington, United States
  • English
  • Abridged
  • 4th
  • 1932378251
  • 9781932378252
  • 1,355,806
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