Positioning : The Battle for Your Mind
Discusses the new, key advertising concept of positioning, explaining ways companies can create a "position" in the client's mind when launching ad and marketing campaigns, with many fascinating case histories and helpful pointers. Book available.
- 124.46 x 144.78 x 25.4mm | 181.44g
- 15 Jun 2004
- American Media International LLC
- Burlington, United States
- 4th ed.