Positioning

Positioning : The Battle for Your Mind

4.06 (9,146 ratings by Goodreads)
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Description

Discusses the new, key advertising concept of positioning, explaining ways companies can create a "position" in the client's mind when launching ad and marketing campaigns, with many fascinating case histories and helpful pointers. Book available.show more

Product details

  • Audio
  • 116.8 x 182.9 x 33mm | 136.08g
  • American Media International LLC
  • Burlington, United States
  • English
  • Abridged
  • 4th
  • 1932378243
  • 9781932378245
  • 1,371,522

Rating details

9,146 ratings
4.06 out of 5 stars
5 40% (3,660)
4 34% (3,152)
3 19% (1,755)
2 4% (401)
1 2% (178)
Book ratings by Goodreads
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