Positioning

Positioning : The Battle for Your Mind

4.05 (10,963 ratings by Goodreads)
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Description

Discusses the new, key advertising concept of positioning, explaining ways companies can create a "position" in the client's mind when launching ad and marketing campaigns, with many fascinating case histories and helpful pointers. Book available.
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Product details

  • Audio
  • 116.8 x 182.9 x 33mm | 136.08g
  • American Media International LLC
  • Burlington, United States
  • English
  • Abridged
  • 4th ed.
  • 1932378243
  • 9781932378245
  • 1,487,239

Rating details

10,963 ratings
4.05 out of 5 stars
5 40% (4,429)
4 34% (3,719)
3 19% (2,079)
2 5% (505)
1 2% (231)
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