Popular Music as Promotion

Popular Music as Promotion : Music and Branding in the Digital Age

5 (1 rating by Goodreads)
  • Electronic book text
By (author) 

List price: US$69.95

Currently unavailable

We can notify you when this item is back in stock

Add to wishlist

Product details

  • Electronic book text | 216 pages
  • John Wiley and Sons Ltd
  • Polity Press
  • United Kingdom
  • 0745692230
  • 9780745692234

About Leslie M. Meier

Leslie M. Meier is Lecturer in Media and Communication at the University of Leeds. Her research examines the music and cultural industries, advertising, marketing and promotional culture, and consumer culture inside contemporary capitalism.show more

Review quote

"This is a truly excellent book. Based on a wealth of original research, including interviews with music and brand personnel, plus analysis of trade magazines and conventions, it makes a powerful argument about the way popular music has become subsumed under branding and advertising. Important." Jason Toynbee, formerly of The Open University "Leslie Meier asks hard questions about what music is for, at a time when corporate brands own, produce and distribute what we listen to. Her analysis of contemporary licensing, digital marketing and artist-brands brings new depth and subtlety to the ongoing tensions between art and commerce. Popular Music as Promotion makes a valuable contribution to critical scholarship on our thoroughly promotional culture." Melissa Aronczyk, Rutgers Universityshow more

Rating details

1 ratings
5 out of 5 stars
5 100% (1)
4 0% (0)
3 0% (0)
2 0% (0)
1 0% (0)
Book ratings by Goodreads
Goodreads is the world's largest site for readers with over 50 million reviews. We're featuring millions of their reader ratings on our book pages to help you find your new favourite book. Close X