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Pop-Up Business For Dummies
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Description
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Product details
- Paperback | 264 pages
- 140 x 214 x 16mm | 352g
- 03 Dec 2012
- John Wiley & Sons Inc
- New York, United States
- English
- 1. Auflage
- Illustrations
- 1118443497
- 9781118443491
- 521,776
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Back cover copy
Pop up shops are popping up all over. And everybody from big-name international brands to fledgling fashion designers, crafters and budding artists are jumping on the pop up bandwagon. That's because pop ups provide a great way to test out a new business idea, experiment with a new product, location or market, gain exposure and learn more about customers - all with minimal risk and financial outlay. Packed with case studies, tips and expert advice, this book is your total hands-on guide to all things pop up. Get the lay of the land - research your market and develop a business plan to make sure that your pop up idea is really viable Rally your troops - assemble a team that can help you bring your pop up dream to life Create a home for your business - find the perfect space, fit it out without spending too much and create an environment that's welcoming Pull in the punters - create a recognisable brand and market your pop up using a range of inexpensive tools, from neighbourhood meet-and-greets to social media Stay on-track - get a handle on the day-to-day running of your pop up
Open the book and find: Tips to find the perfect location and space for your venture Strategies for negotiating the best possible terms with a landlord How to fix up and fit out your space without breaking the bank Free and inexpensive advertising and marketing ideas A wealth of tips and hints from successful pop ups
Learn to: Plan and launch a successful pop up business Find the perfect space - and landlord! Promote your pop up Manage day-to-day business tasks with ease
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Table of contents
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Review Text
'One of the ways to keep the conventional retail model fresh is elegantly explained...Thompson explains its principles and practice brilliantly and succinctly.' (Cambridge Business, March 2013)
'What makes Dan Thompson's book stand apart is his can-do attitude and understanding of the relationship between customers and pop-up providers, particularly regarding social media.' (Ceramic Review, May 2013)
'I think this book is a must for people starting a pop up business. From its checklists to its well researched business facts and detailed plans it is a handy guide. Dan Thompson really knows his stuff.' (Frost Magazine, May 2013)
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Review quote
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About Dan Thompson
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