Polls and Surveys

Polls and Surveys : A Look at Public Opinion Research

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Examines the history of public-opinion research, its uses today, and its impact on the media and explains how pollsters pick the few people they question and how poll results are interpreted
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Product details

  • Book | 87 pages
  • 178.3 x 232.4 x 15.5mm | 381.02g
  • Franklin Watts
  • United States
  • English
  • 0531028593
  • 9780531028599