Political Public Relations

Political Public Relations : Principles and Applications

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Political Public Relations maps and defines this emerging field, bringing together scholars from various disciplines-political communication, public relations and political science-to explore the area in detail. The volume connects differing schools of thought, bringing together theoretical and empirical investigations, and defines a field that is becoming increasingly important and prominent. It offers an international orientation, as the field of political public relations must be studied in the context of various political and communication systems to be fully understood. As a singular contribution to scholarship in public relations and political communication, this work fills a significant gap in the existing literature, and is certain to influence future theory and research.show more

Product details

  • Paperback | 352 pages
  • 150 x 228 x 18mm | 479.99g
  • Taylor & Francis Ltd
  • London, United Kingdom
  • English
  • 9 black & white tables
  • 0415873819
  • 9780415873819
  • 540,686

Review quote

"A welcome addition to the shelf... As a thought-provoking starting point for further investigation, Political Public Relations is an essential read." - Communication Directorshow more

About Professor Jesper Stromback

Jesper Stromback is Lubbe Nordstrom Professor and Chair in Journalism and Professor in Media and Communication at Mid Sweden University, Sundsvall, Sweden. He has published a number of scholarly articles on political communication and political news journalism, in addition to more than ten books in Swedish on the same subjects. Spiro Kiousis, Ph.D., APR is Associate Professor and Chair of the Department of Public Relations in the College of Journalism and Communications at the University of Florida. His current research interests include political communication, political public relations, and new media. Dr Kiousis has published his work in leading journals, including Communication Research, Journal of Communication, and the Harvard International Journal of Press/Politics.show more

Table of contents

Chapter 1. Political Public Relations: Defining and Mapping an Emergent Field Jesper Stromback & Spiro Kiousis Chapter 2. Political Public Relations: Remembering its Roots and Classics Diana Knott Martinelli Chapter 3. Political Public Relations, News Management and Agenda Indexing Paul S. Lieber & Guy Golan Chapter 4. Political Public Relations and Agenda Building John C. Tedesco Chapter 5. Presidential Public Relations Matthew Eshbaugh-Soha Chapter 6. Political Public Relations and Election Campaigning Paul Baines Chapter 7. Corporate Issues Management and Political Public Relations Robert L. Heath & Damion Waymer Chapter 8. Political Public Relations and Political Marketing Darren Lilleker & Nigel Jackson Chapter 9. Political Public Relations and Strategic Framing Kirk Hallahan Chapter 10. Political Public Relations and Crisis Management Timothy Coombs Chapter 11. Political Public Relations and Relationship Building John A. Ledingham Chapter 12. Political Public Relations and Government Information Management Karen Sanders Chapter 13. Global Political Public Relations, Public Diplomacy and Corporate Foreign Policy Juan-Carlos Molleda Chapter 14. Digital Political Public Relations Kaye Sweetser Chapter 15. Political Public Relations Research in the Future Spiro Kiousis & Jesper Strombackshow more

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