Political Marketing: Theoretical and Strategic Foundations

Political Marketing: Theoretical and Strategic Foundations : Theoretical and Strategic Foundations

3.33 (3 ratings by Goodreads)
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Description

This is the first integrated theory-to-practice text on marketing's role in the political process. It
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Product details

  • Hardback | 352 pages
  • 152 x 229 x 23.11mm | 612g
  • ROUTLEDGE
  • London, United Kingdom
  • English
  • black & white illustrations, black & white line drawings, black & white tables, figures, charts
  • 0765622912
  • 9780765622914

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Rating details

3 ratings
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3 67% (2)
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