Plate to Pixel : Digital Food Photography & Styling
Tips and techniques for making food look good before it tastes good! Food photography is on the rise, with the millions of food bloggers around the word as well as foodies who document their meals or small business owners who are interested in cutting costs by styling and photographing their own menu items, and this book should serve as your first course in food photography. Discover how the food stylist exercises unique techniques to make the food look attractive in the finished product. You ll get a taste of the visual know-how that is required to translate the perceptions of taste, aroma, and appeal into a stunning, lavish finished photograph. * Takes you through the art and techniques of appetizing food photography for everyone from foodies to food bloggers to small business owners looking to photograph their food themselves * Whets your appetite with delicious advice on food styling, lighting, arrangement, and more * Author is a successful food blogger who has become a well-known resource for fellow bloggers who are struggling with capturing appetizing images of their creations So, have the cheese say, "Cheese!" with this invaluable resource on appetizing food photography.
- Paperback | 288 pages
- 188 x 230 x 18mm | 739.35g
- 06 May 2011
- John Wiley and Sons Ltd
- John Wiley & Sons Ltd
- Chichester, United Kingdom
- 1. Auflage
Back cover copy
Feast on these great recipes for mouthwatering food photos Pictures have power. When you know how to make a dessert look so luscious that you gain two pounds just gazing at it, you have the power to tease taste buds from miles away. Whether you showcase the spectacular creations coming out of your own kitchen or aspire to a career in food photography, you'll devour the information in these pages. Photographing food is an art. Develop your food photography skills with these techniques. Discover how to use natural light to capture stunning images Learn how to work with your camera modes and settings See how to fine-tune exposure Discover how to compose the most appetizing photo Tell your story with light Add pizzazz with herbs, sauces, and easy styling techniques Learn trade secrets for photographing items such as ice cream and stews Develop an after-capture workflow process to improve your food photos
Table of contents
About the Author. Introduction. Chapter One: Photography Basics. Light is Everything. Camera Schmamera. Know the Basics. Make Quality Decisions. Get the Look. Chapter Two: Camera Settings and Modes. Exposure. Aperture. Shutter Speed. ISO. Finding Balance. Metering. White Balance. Camera Modes. Auto Mode. Manual Mode. Aperture Priority. Shutter Priority. Chapter Three: Natural Light Photography. Hard Light vs Soft Light. Hard Light. Soft Light. Diffuse and Reflect. Diffusers. Reflectors. Options for Diffusing and Reflecting. Natural Light Sources. Outdoor Light. Window Light. Light As Story Teller. Finding Direction. Front Light. Back Light. Side Light. Chapter Four: Artifi cial Light Photography. Lighting Gear. Studio Kit. Lights. Umbrellas. Scrims. Equipment Setups. Studio Lights and Umbrellas. Diffuse with Scrims. Built-In-Camera Flash. Remote Flash. Remote Flash Settings. Not-So-Remote Flash. Radio Waves. Radio Triggers. Free Standing Light & Soft Boxes. Free Standing Lights & Bulbs. Soft Boxes. Chapter Five: Composition. Subject Placement. Off-Center. Centered. Rule of Thirds. Focus. Depth of Field. Perspective. Angle. Eye-Level. Overhead. Three Quarters. Chapter Six: Setting Up for Capture. Establish a Photography Work Area. Location. Accessibility. Plan the Shot. Explore your Recipe. Look at the Menu. Pick Garnishes. Create a Scene. Feature the Dish. Props. Backgrounds. Surfaces and Linens. Use Height and Color to Accentuate and Complement. Heights. Colors. Shooting Tethered. Chapter Seven: Styling. Herbs and Spices. Bread. Nuts. Fruits and Vegetables. Fruits. Vegetables. Sauces. The Main Dish. Fish and Meats. Stews, Stir Fries and Pasta. Burgers and Sandwiches. Breakfast Baked Goods. Desserts. Cakes. Pie. Ice Creams & Frozen Treats. Hot and Cold Beverages. Stemware. Hot Beverages. Cold Beverages. Garnishes. Helpful Tools. Tweezers. Cotton Swabs. Paper Towels. Paint Brushes. Water Spritzers. Squeeze Bottles. Drinking Straws. Chapter Eight: After Capture. Transfer. Cables. Card Readers. File . Edit. Photo-Editing Software. Corrections and Adjustments. Color Space. Effects. Store. Backup and Storage. Share. Email. File Sharing Programs. File Transfer Protocol. Dropbox. Printing. Copyright Considerations. Appendices. Appendix A: Glossary. Appendix B: Equipment. Appendix C: Resources. Index.
'...shows us how to make food photos look delicious, exploring tips and techniques used by the pros.' (Digital Photography Enthusiast, July 2011).§§'Honestly, and I don't say this lightly: if you buy one book on photography make it this one.' (Modern Country Style, Sept 2011)
...shows us how to make food photos look delicious, exploring tips and techniques used by the pros. (Digital Photography Enthusiast, July 2011). 'Honestly, and I don't say this lightly: if you buy one book on photography make it this one.' (Modern Country Style, Sept 2011) 'Helene Dujardin s guide to photographing food is a great practical read for budding photographers...this book is full of inspiring images that are sure to encourage you to get behind the lens. (Digital Photographer, March 2012)
About Helene Dujardin
Helene Dujardin is a professional food photographer and stylist. Her images grace the pages of numerous cookbooks and magazines, and as a former chef she also prepares the majority of the dishes she photographs. Her blog, Tartelette, (www.tarteletteblog.com) has earned high praise in the food blog community.