Planning Advertisements

Planning Advertisements

By (author) 

Free delivery worldwide

Available. Dispatched from the UK in 3 business days
When will my order arrive?


The purpose of every advertisement is to sell the thing which it advertises. Looking at the full range of the planning involved in the advertising business, Planning Advertisements first considers the initial stage, where the advertisement practitioner-advertiser relationship is paramount, before looking at the planning stages needed for all types of advertising, ranging from direct mail to hoardings. First published in 1935.
show more

Product details

  • Hardback | 208 pages
  • 158 x 236 x 16mm | 459.99g
  • Taylor & Francis Ltd
  • London, United Kingdom
  • English
  • 0415817994
  • 9780415817998

Table of contents

1. Planning an Approach to Advertisements 2. Distributing the Advertiser's Merchandise and the Advertiser's Message 3. Planning the Advertiser's Message - 1 4. Planning the Advertiser's Message - 2 5. Twenty Ways of Planning Advertisements 6. Planning Advertisements Design 7. Planning a Form Letter 8. Using the Hoardings 9. Planning a Poster 10. Planning Advertising to the Retail Trade 11. Planning Advertisement Films and Broadcasting 12. The Advertiser in Search of an Agent.
show more