Pink and Blue

Pink and Blue : Telling the Boys from the Girls in America

3.68 (99 ratings by Goodreads)
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Jo B. Paoletti's journey through the history of children's clothing began when she posed the question, "When did we start dressing girls in pink and boys in blue?" To uncover the answer, she looks at advertising, catalogs, dolls, baby books, mommy blogs and discussion forums, and other popular media to examine the surprising shifts in attitudes toward color as a mark of gender in American children's clothing. She chronicles the decline of the white dress for both boys and girls, the introduction of rompers in the early 20th century, the gendering of pink and blue, the resurgence of unisex fashions, and the origins of today's highly gender-specific baby and toddler clothing.
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Product details

  • Hardback | 192 pages
  • 152.4 x 233.68 x 25.4mm | 453.59g
  • Indiana University Press
  • Bloomington, IN, United States
  • English
  • 18 b&w illus.
  • 025300117X
  • 9780253001177
  • 1,251,337

Review quote

In Pink and Blue, Paoletti presents an interesting portrayal of an important gendered

system-a historical perspective that psychologists might otherwise underestimate and

undervalue. * PsycCritiques * The author is skilled in writing to a wide audience. * Journal of Family and Consumer Sciences * Ms. Paoletti has managed to cram a wealth of information in a relatively fluid narrative that scholars will undoubtedly quote and casual readers will enjoy as an engrossing cultural history of parenthood, as well as childhood. * Worn Through * Pink and Blue is meticulously researched, with references to paper dolls, old retail catalogs and the arcane field of material culture studies. Her findings are fascinating. * PopMatters * A terrific new book...if you're getting flack from someone for dressing your boy in pink or your girl in blue...hit them with a copy of Paoletti's book. When they come to, maybe they'll read it and leave you alone. * CafeMom * This is a fascinating piece of American social history, perhaps raising more questions than it answers. It is of potential interest to students and professionals in fields ranging from child development to gender studies to fashion to marketing, as well as to new and prospective parents. * Library Journal * Recommended for: Those interested in the history of fashion, gender studies, and gender politics. * *
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About Jo Barraclough Paoletti

Jo B. Paoletti is Associate Professor of American Studies at the University of Maryland.
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Table of contents

Acknowledgments Introduction; 1. Understanding Children's Clothing; 2. Dresses Are for Girls and Boys; 3. Pants Are for Boys and Girls; 4. A Boy Is Not a Girl; 5. Pink Is for Boys; 6. Unisex Child Rearing and Gender-Free Fashion; 7. Gendered and Neutral Clothing since 1985 Notes; Bibliography; Index
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Rating details

99 ratings
3.68 out of 5 stars
5 23% (23)
4 36% (36)
3 28% (28)
2 10% (10)
1 2% (2)
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