Pharmaceutical Marketing

Pharmaceutical Marketing : Principles and Issues in a New Era

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There are very few texts available devoted specifically to pharmaceutical marketing. To meet this need, this title provides a thorough understanding of the concepts of marketing as they apply to the pharmaceutical industry.
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Product details

  • Hardback | 200 pages
  • 200.7 x 388.7 x 112.7mm | 788g
  • CRC Press Inc
  • Bosa Roca, United States
  • English
  • 1587160919
  • 9781587160912

Table of contents

1. Understanding Marketing and the Marketing Process 2. Understanding Consumer Behaviour in the Pharmaceutical Market 3. The Marketing Mix in the Pharmaceutical Industry 4. Special Issues in Pharmaceutical Marketing
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